This year’s Memorial Day Weekend has turned out to be the most disappointing one yet for Hollywood, according to newly released box office numbers that show how Furiosa and The Garfield Movie, new films that follow the Mad Max: Fury Road character and Jim Davis’ cartoon cat, respectively, both made less than $32 million domestically. Furiosa, which was described as being “up in smoke” by some reporters shortly after its premiere on Friday, May 24, is said to have cost Warner Bros. $168 million, not including P&A (e.g., marketing and other expenses).
This year’s Memorial Day numbers include:
- Furiosa (WB) 3,804 theaters, Fri $10.35M, Sat $8.3M Sun $7.6M Mon $5.7M 3-day $26.3M 4-day $32M/Wk 1
- The Garfield Movie (Alcon/Sony) 4,035 theaters, Fri $8.4M Sat $8.2M Sun $7.4M Mon $7M 3-day $24M 4-day $31.1M /Wk 1
- If (Par) 4,068 theaters (+27) Fri $4.3M (-59%) Sat $6.1M Sat $5.7M Mon $4.8M 3-day $16.1M (-52%), 4-day $21M, Total $63.5M/Wk 2
- Kingdom of the Planet of the Apes (20th/Dis) 3,550 (-525) theaters, Fri $3.4M (-50%) Sat $5.1M Sun $4.9M Mon $3.8M 3-day $13.4M (-47%), 4-day $17.2M, Total $126.6M/Wk 3
- Fall Guy (Uni) 2,955 (-890) theaters, Fri $1.6M (-32%), Sat $2.29M Sun $2M Mon $1.66M 3-day $5.99M (-28%),4-day $7.65M Total $73.9M/Wk 4
Some trailers:
One report noted:
Female-led action movies, outside of franchise pics Captain Marvel and Wonder Woman, have always been challenged as a sub-genre at the box office, and Furiosa‘s 3-day ($26.3M) and 4-day are in the realm of such movies as the 2018 Alicia Vikander Tomb Raider ($23.6M 3-day), and even 2019’s Alita ($28.5M 3-day, $37.2M 4-day). Hope for a better summer resides in the first day presales for Disney/Marvel Studios’ Deadpool and Wolverine which are the best for an R-rated movie at $8M+; that Shawn Levy directed threequel opening on July 26.