AMD, the chipmaker best known for its Ryzen, Radeon, and EPYC products, now has better brand recognition than Intel, one of its biggest competitors in the tech industry, according to a list of this year’s most valuable global brands from Kantar, a company that describes itself as the world’s leading marketing data and analytics business. The Ryzen 9000 Series, AMD’s first desktop CPUs with Zen 5 cores, will be available starting later this month, while Intel’s 15th Gen “Arrow Lake” CPUs are expected to launch by the end of 2024.
2024’s most valuable tech brands include:
- Apple (#1)
- Google (#2)
- Microsoft (#3)
- Amazon (#4)
- NVIDIA (#6)
- Facebook (#8)
- Qualcomm (#40)
- AMD (#41)
- Intel (#48)
The full list, including how Kantar calculates brand value:
Kantar added:
Kantar BrandZ uniquely arrives at brand value by combining the perceptions of those affecting the stock market with the perceptions of consumers. To understand how much brand contributes to the overall business value, we examine relevant corporate financial data and strip away everything that doesn’t pertain to the branded business.
We also conduct ongoing, in-depth quantitative research with more than 170,000 consumers and business decision-makers annually and globally to assess attitudes about, and relationships with, thousands of brands.