“AI Inside for a New Era,” Intel’s keynote event for CES 2025, is now available for viewing on the official Intel channel, and with it comes the news that the company may be making new discrete graphics cards and GPUs for many years to come. “I get this question a lot,” Intel’s interim co-CEO Michelle Johnston Holthaus noted during today’s event before going to explain that her company, whose mission is to “create world-changing technology that improves the life of every person on the planet,” is “very committed” to the discrete graphics market and will “continue to make strategic investments in this direction.” Holthaus’ statements come a month after Intel launched the Arc B-Series—a new family of graphics cards based on the “Battlemage” architecture that delivers what the company says is leading performance-per-dollar and great 1440p gaming experiences with XeSS 2, second-generation ray tracing engines, and XMX AI engines.
Compared with the previous generation, the Intel Arc B-Series GPUs offer 70% better performance per Xe-core and 50% more performance per watt. The B580 GPU, when compared to the Intel Arc A750 GPU, is on average 24% faster at 1440p with some games up to 78% faster. When compared to the competition, the Intel Arc B580 GPU offers up to 32% better performance-per-dollar.
With 12GB of dedicated GPU memory for the Intel Arc B580 and 10GB for the Intel Arc B570, gamers can expect high-performance gaming at 1440p ultra quality settings, enhanced by AI-powered XeSS 2 technologies.