Netflix, the popular subscription video on-demand and over-the-top streaming service that has made its mission to “entertain the world, one fan at a time” with exclusive films and TV series—including, more recently, Back in Action (Jamie Foxx, Cameron Diaz) and Squid Game Season 2 (Lee Jung-jae)—is raising its prices once again on most of its plans in the U.S., Canada, and other regions despite reporting as many as 19 million new subscribers for the last quarter of 2024, according to a new letter that the company delivered to shareholders yesterday.
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company said in its letter under a section titled Monetization, going on to confirm that it will be adjusting prices “across most plans in the U.S., Canada, Portugal, and Argentina.”
“The price increases announced Tuesday will see the standard monthly membership without advertisements increase from $15.49 to $17.99, while a standard account with ads will rise one dollar to $7.99,” CNN reported in its coverage. “Its highest-priced premium tier, which includes 4K video quality, will increase by $2 to $24.99.”
“The jump in subscribers, Netflix’s biggest-ever, puts the streaming giant at 302 million globally, solidifying the company’s hold on the top spot in the industry,” the news organization noted.
These prices are reflected on Netflix’s current Plans and Pricing page, which can be seen below.
“Whatever you’re into, whatever your mood, Netflix delivers the next series, films and games you’ll obsess over,” Netflix tells prospective subscribers and/or those who want to keep their memberships active. “This is entertainment the world never sees coming – and can’t stop talking about.”