The Radeon RX 9070 and Radeon RX 9070 XT, two of the first gaming GPUs to leverage AMD’s brand-new RDNA 4 microarchitecture, have been priced “very aggressively” by red team as part of its plan to compete with NVIDIA’s GeForce RTX 50 Series, so much so that the Radeon RX 7800 XT, an RDNA 3 GPU that AMD launched in September 2023 for $499, is being discontinued ahead of schedule, according to new rumors that IT Home has picked up from the Chip Hell forums.
Here’s a portion of the (machine translated) report, which discusses how the Radeon RX 7800 XT was originally supposed to stop production in Q3 2025, but AMD decided to push that up to January due to its plans for the Radeon RX 9000 Series:
The AMD RX 9070 XT is priced at US$599 (currently about RMB 4,378) , the AMD RX 9070 is priced even lower, and the Nvidia RTX 5070 Ti graphics card is priced at US$749 (IT Home Note: currently about RMB 5,474).
IT Home learned through browsing the e-commerce platform that the current price of the non-public version of RX 7800 XT graphics card is about 3,499 yuan to 3,699 yuan. If the news is true, the launch of AMD RX 9070 graphics card is bound to have an impact on the sales of RX 7800 XT. Therefore, AMD’s decision to stop production of this model of graphics card in January seems quite logical.
“Radeon 9000 series hardware and software are looking great and we are planning to have a wide assortment of cards available globally,” AMD’s David McAfee said in January. “Can’t wait for gamers to get their hands on the cards when they go on sale in March!”