Today marks the launch of the Radeon RX 9070 Series, the first GPUs for gamers from AMD to leverage the RDNA 4 architecture, and one person of significance who happens to be celebrating is Dr. Lisa Su—chair and chief executive officer at AMD—having took to her account on X today to confirm that the new graphics cards are “very special,” so special, in fact, that she took some time out of her day to sign a few cards for a few special fans.
“Each new architecture release is very special,” Su told her followers this morning on the platform formerly known as Twitter. “Our new @AMD Radeon RX 9000 series with RDNA4 is available on-shelf globally today! Had fun signing a few cards for special fans…”
Su’s comments come on the same day that some retailers (e.g., Sweden’s inet.se) revealed that the MSRP pricing of the Radeon RX 9070 and Radeon RX 9070 XT may be a temporary thing:
We have now learned how the recommended prices, also known as MSRP prices, work for the launch of the AMD Radeon RX 9070 and RX 9070 XT. We are not allowed to say exact prices ahead of the release, but simply put, they will apply to a limited number of cards.
For this release, we will have MSRP prices from three manufacturers, all of whom have both an RX 9070 and an RX 9070 XT at MSRP prices.
The prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price.
Our second shipment from PowerColor is already waiting, and we cannot offer it at MSRP prices. This means that we will first sell the Reaper models at MSRP prices and the stock balance will tick down as usual until the first shipment is sold out. Then, with a certain delay, the stock will be replenished with new cards and we will then release the Reaper cards for order again – although not at MSRP prices.
If you receive an order with MSRP price even though the cards are sold out, we will of course give you that price, but unfortunately we have no way of continuing to sell cards at MSRP price after the first deliveries are sold out.
Overclockers UK has added credence to these pricing catches on its official forums, with one staff member warning how customers can expect the prices of Radeon RX 9070 Series graphics cards to “jump”:
We literally have around 2000 units from Sapphire in stock, 1000 from Powercolor and 1000 from Asrock, I feel stock will be fine for a few days.
MSRP is capped quantity of a few hundred, so prices will jump once those are sold through.
Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won’t impact computer stuff, but who knows.
“The RX 9000 Series, powered by the new AMD RDNA 4 architecture, offers gamers and creators a powerful blend of performance, visuals, and value,” AMD says of its latest GPUs. “These advanced graphics cards redefine incredibly fast, high-resolution gaming with third-generation raytracing technology enabling realistic lighting, shadows, and reflections to deliver immersive gaming experiences while integrating a suite of AMD features to maximize hardware utilization.”