Undawn, a F2P zombie-apocalypse co-op shooter that Tencent Games launched for iOS, Android, and PC via Steam in June 2023 with Hollywood star Will Smith in one of its leading roles (i.e., legendary survivor Trey Jones), has “flopped spectacularly,” according to the report from Reuters today that discusses how Tencent is moving away from making fewer big foreign franchise games, including Assassin’s Creed Jade, which is now reportedly launching in 2025. Developed by Lightspeed Studios and published by Level Infinite, the game currently features a Mixed rating on Steam, with some stating that it’s a pretty good time, while others are calling it terrible.
Smith putting the smack (slap?)-down on monsters from May 2023’s cinematic trailer:
Players are saying:
- “I absolutely love this game! Reminds me of a mix of Dayz and Days Gone but with a twist that your choices affects the story!”
- “…survival at its peak…i have to not just eat, and drink like a normal survival game, but i also have to pee, take a crap, shower, wash hands, take a bath, work out, watch what food my character eats, and much much more…..like washing clothes!”
- “I guess this is a mobile game they ported to PC. That being said, it is one of the clunkiest and worst mobile ports I’ve ever played. The controls are clunky and make very little sense.”
- “…lovely game till they deleted my account with 30 hours on it after i didnt played it for 6 months…”
Launch trailer and game description:
Explore, adapt, and survive in Undawn, a free-to-play open-world survival RPG for mobile and PC developed by LightSpeed Studios and published by Level Infinite. Embark on an adventure with other survivors four years after a worldwide disaster where hordes of infected roam a shattered world. Undawn combines PvP and PvE modes as players fend off dual threats of the infected and other humans as they fight to survive in this apocalyptic wasteland.
Discussion (3 replies)
Join Discussion →Given I did not know this game even existed I'm not surprised then. I'm usually always in for some more zombie stuff.
Oh my a phone game zombie shooter that didn't do well on any market? And we're shocked?
If a game, movie, or television show flops and has little to no publicity I don't necessarily blame those who made it. Sure there's a lot of crap out there that should be forgotten but if I heard of this it was once and then gone until now and for that, I put the blame on the publisher and given the mixed reviews for this game it seems reasonable it might've done better if it had more coverage. I'm done with zombie games but that doesn't mean there's still not a market for them.
It's funny how often the crap nobody wants gets advertising and then Hollywood or a big-name publisher is shocked that it flops but then how many fans will speak up after something they like gets canned or flops but nobody but them knew about.
I read the story in the source link for this and this is actually just a footnote as the main topic in that story is the changes that Tencent, and other companies, are going through as multiple projects fail in the mobile market right now and they are struggling to find new IPs to make new profits with.