OLED monitor adoption continues to increase at a substantial rate in 2025 as higher refresh rates and features are added by manufacturers. According to the latest report from Trendforce (via TechPowerUp), OLED monitor shipments increased by 65% YoY in 3Q25, with Samsung losing the top spot for sales to ASUS. Samsung has largely dominated the gaming monitor sector in recent years with its Quantum Dot technology, but a larger product stack from ASUS is mainly attributed to its rise to number one in accounting for 21.9% of the total market share.
Samsung hasn’t fallen much and at 18% still has a significant market share, while MSI sits at third on the list at 14.4% and LG closely behind at 12.9%. Ironically enough, for LG, the electronics manufacturer is likely winning in other ways as it often produces panels used by the aforementioned companies, so being listed at fourth place may not accurately reflect sales through contracts for its technology. It was noted in the report that LG’s position had previously dropped further due to a change of production facilities, but shipments have been increasing as new models begin to hit the market. One such model is the LG Ultra Gear 45GX950A OLED, which has already been getting praise from hardware reviewers. It’s expected that LG’s position on this report could climb higher when Q4 25 sales numbers are released.
One thing is certain that from 1440p to 4K/UHD resolutions, and whether for gaming or productivity, OLED is gaining among users seeking greater contrast and more vibrant colors. Factor in refresh rates going well above 240 Hz and dropping prices for more economical offerings, and OLED’s adoption rate could continue to increase further into 2026. However, with micro and mini LED technology also getting used in more panels, there could be rivals on the horizon who’ll present some interesting options for consumers.