
NVIDIA Senior Vice President Jeff Fisher has officially stated that the GPU manufacturer has not discontinued its consumer flagship GPU and that more are on the way. Whether disappearing off a loading dock or absent from store shelves and online storefronts, the GeForce RTX 5090 has been the focus of attention for many folks recently. Rumors fueled by an unusual set of coincidences led to claims that Team Green has discontinued the GeForce RTX 5090 in favor of dedicating its GB202 GPU to its prosumer-grade products such as the RTX 6000 Pro. U.S. retailer Micro Center apparently pulled the RTX 5090 from its shelves, and similarly its dissappeared from its and NVIDIA’s online storefronts last week, followed by the aforementioned rumor, but according to an interview with 4Gamers (via VideoCardz), Fisher has said this entirely has to do with supply constraints and not a formal decision to cease production.
“The supply chain (production capacity) is indeed somewhat constrained, but NVIDIA is doing everything it can to bring products to market. Although there are other variants of the RTX 5090 chip, it has certainly not been discontinued. NVIDIA will continue shipping it. This is very important.”
– Jeff Fisher, NVIDIA Senior VP
Now it remains to be seen when the NVIDIA RTX 5090 gets back in stock, and even then what prices will be given that partner offerings are rapidly approaching the $10K mark. It’s also questionable if any of the RTX 6000 Pro or other enterprise products that use the same chip have experienced a similar shortage, or a total stoppage of sales during this time period. If not, one could easily connect the dots and perhaps create an image hinting that chips are being redirected elsewhere, but this would still be pure speculation.
Meanwhile, in a scenario that plays out like some kind of Hollywood heist movie, two pallets filled with Zotac RTX 5090 graphics cards managed to disappear. David Copperfield was nowhere to be seen, but neither were the graphics cards said to be worth upwards of half a billion dollars. An investigation is underway, and the exact number of missing cards is strangely unknown, but this goes to show how in demand NVIDIA’s GPU is.

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