Still got that ROG Strix GeForce RTX or Radeon RX graphics card on your wishlist? You might be finally compelled to pull that trigger soon, as ASUS has confirmed that it has begun reducing the MSRP for its graphics cards “aggressively,” a welcome change that is being applied to all of its custom models. “Asus has been dropping pricing across all SKUs,” an ASUS representative told PC Gamer.
What, did someone use Force persuasion or kidnap an ASUS executive’s kid or something? Nope, it seems that the manufacturer’s bout of generosity merely stems from the traditional process of getting rid of the old to usher in the new, as NVIDIA and AMD’s next-generation GeForce RTX 40 and Radeon RX 7000 Series are just half a year away.
“A supplier out there will get nervous that they are sitting on considerable supply for an item that has a limited shelf life (with newer cards entering the market) and will make the move to clear out that excess inventory,” explained Dr. Thomas Goldsby, a supply chain expert. “Peer suppliers will then have to follow that lead. And back to equilibrium we fall.”
Asus says it’s ‘reducing MSRP aggressively’ for graphics cards ‘across all SKUs’ (PC Gamer)
This is what we’ve been waiting for, actual manufacturers meaningfully dropping prices on their graphics cards. We’ve noticed recently that GPU stock levels have been getting back to healthy levels across a swathe of different cards, but though prices have been dropping, they’re still too high.
But with Asus confirming to us that it “is reducing MSRP aggressively” it means that actual retail pricing can now follow suit, hopefully soon. And it’s not just in the cards nobody wants either, such as the Radeon RX 6500 XT—which has remained at, or even below MSRP for much of its life—we’re now seeing pricing coming down across a host of different GPUs.
It looks like Asus is looking to jump first as GPU pricing inevitably drops. With an increase in supply obviously out there, and demand still sky-high for graphics cards, manufacturers are going to have to start putting in the work if they wants users to buy their cards.
Discussion (15 replies)
Join Discussion →Is this just for show, or have top end graphics cards become so plentiful that discounted pricing is in order?
AIB MSRP's, and Asus in particular, are usually much higher than that stated by nVidia/AMD - even before this last COVID shortage. They have plenty of room to drop before they hit firesale level.
I'll believe it when I see it. Cards have been in stock over here for a year now with no noticable price drops.
I'd be surprised if cards actually sold here at the old inflated MSRP, more like twice that.
they don't have anything in stock on their website. Why would they be lowering prices?
Yeah, we'll see how this really pans out. Unless you can get a Strix OC 3080 Ti for ~$800, or a 3090 for ~$1000, with just the click of a mouse button it won't matter much. Those who were desperate enough already got their cards. Those who haven't will hold out until such prices happen or when the next-gen comes out and is available.
They're on Newegg...
I have to admit that it's been a while since I perused the Newegg GPU section. I was pleasantly surprised to see some things in stock and those prices were not horrible either. Could be better but could still be a whole lot worse. I even saw an ASUS 12 GB 3060 (open-box) for only $499, and that was even without looking too far into it. There's still a bunch without an add to cart button but there are some that do.
I think we all know by now to never buy anything "Open Box" from Newegg.
Yeah, I don't have the time to go and check on the others but I was a little annoyed by how Newegg even listed it. I didn't see it in the product name on the GPU store page.
and then after clicking on it I saw the browser tab showed this:
Which of course made me look closer on the product page.
Maybe it's just me, but sure feels a little sneaky the way they listed that thing. I just seem to remember open-box stuff being listed in the product name and not something you really have to look for but then again it's been while since I've done anything other than the shuffle on Newegg.
That is full of shens.
There's a toggle for it - I usually toggle that one off later in my search because I first want to know if the thing I'm looking for... even exists.
They have got me before with this trick. When my motherboard arrived in a plastic bag with nothing I called to send it back. They pointed out it was “reboxed”. I was able to show a screenshot just almost exactly like you posted showing that it wasn’t clearly identified and they let me return it.
For sure. I'm just used to it being more clearly indicated on the main pages. I've used the toggle when those searches have had a bunch of "open-box" listings but I'm guessing that someone at Newegg figured they could increase sales by removing that. Sketchy.
Well, thx to Gamers nexus open box item returns are a lot easier so now they try to hide the open box fact itself to compensate.
Something else for Steve/GN to do.