
MSI has announced that it is reverting the price of its GeForce RTX 4090 SUPRIM LIQUID X high-performance graphics card back to its original MSRP of $1,749.99. The manufacturer had reportedly increased the product’s price to $1,934.99 on its official online store earlier this week for reasons that have been speculated to include bringing it closer in line with other premium GeForce RTX 4090 models, such as ASUS’ $1,999.99 ROG Strix, but brewing controversy prompted MSI to change its mind. Anyone who bought MSI’s GeForce RTX 4090 SUPRIM LIQUID X at the “wrong price” will have the extra charge refunded.
From an MSI press release:
MSI is aware of an article from the forum regarding the raised price of RTX 4090 SUPRIM LIQUID X. As a matter of fact, it was our negligence to mismatch the price. The price of RTX 4090 SUPRIM LIQUID X will remain at 1749.99 USD, which is exactly the same price as we launched the product. MSI would like to apologize for this misunderstanding and if there happened to be any circumstances that anyone bought the card at The Official U.S Online Store of MSI with the wrong price, we will fully refund the extra charge of it. We would also like to express our appreciation to our customers as well as the reviewers that have always been supportive of us.
Sincerely,
MSI

Discussion (3 replies)
Join Discussion →This is curious
I'm perfectly fine with this. I'm personally targeting a 4090 with an AIO.
You guys are not going to believe this but I lucked out at BB in getting one of these. I was at the local store last week picking up a replacement media drive I ordered for pickup and saw someone in the customer service line ahead of me with one in hand (in the box). I immediately got out of line and found a manager and explained that if they're returning it for any reason other than being nonworking I'd pay full price for it as an open box item. They told me they had to process it and would call me. Two hours later they called and said I could come to get it. I've no idea why it was returned but it's working like a charm for me and I've been playing the heck out of W3 with it all weekend. Most of the stickers were still on it. So far, so good, except for the unexpected $1900 charge on my CC that's going to take me around 3-5 months to pay off.