HBO Max Gets a Price Hike Ahead of The Last of Us

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Image: HBO Max

HBO Max is getting a little more expensive. Effective Thursday, January 12 (i.e., immediately), the price of a new HBO Max ad-free monthly subscription will cost $15.99, a $1 increase over the streamer’s previous $14.99 pricing. This marks HBO Max’s first price increase, something that the company says will enable better programming and an improved experience for users.

Image: HBO Max

From an HBO Max statement:

Effective today, Thursday, January 12, the price of a new HBO Max ad-free monthly subscription in the U.S. will increase from $14.99 to $15.99 plus applicable taxes.

Existing subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99 effective their next billing cycle on or after Saturday, February 11, 2023.

This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users.

This is the first time HBO Max has increased the price of a monthly subscription since launching in May 2020.

Critics of HBO Max are saying that this a strange time for the streamer to raise prices, being that one of its most anticipated shows, The Last of Us, is slated to premiere in just a few days. The first episode of The Last of Us will be available to stream via HBO Max beginning Sunday, January 15. Critics appear to like the show, which stars Pedro Pascal and Bella Ramsey in the roles of Joel Miller and Ellie Williams, respectively.

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Discussion (16 replies)

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U

So.many things in the store going up by 20+â„… . Many things have doubled. Lucky food is still similar. That said, everyone seems to just randomly spit out prices and increases like a joke. Hbo shoukd have gone for 3dollars extra.

Grimlakin
Grimlakin 👍 2

"Uvilla, post: 65964, member: 397" wrote:

So.many things in the store going up by 20+â„… . Many things have doubled. Lucky food is still similar. That said, everyone seems to just randomly spit out prices and increases like a joke. Hbo shoukd have gone for 3dollars extra.


As soon as I start having to pay for HBO max I'll cancel it. Only reason I have it is that it's free with my ATT phone plan.

Denpepe
Denpepe 👍 2

"Uvilla, post: 65964, member: 397" wrote:

Lucky food is still similar.


Are you sure? food companies tend to leave prices more or less alone but they change the amount you get for said price.
https://www.wionews.com/world/shrinkflation-is-on-the-rise-companies-reducing-package-size-without-lowering-price-486505

D
David_Schroth 👍 1

"Grimlakin, post: 65965, member: 215" wrote:

As soon as I start having to pay for HBO max I'll cancel it. Only reason I have it is that it's free with my ATT phone plan.

I'm waiting for that shoe to drop myself - I have it through gigabit fiber, and I figure the deal will only last so long with it being sold off to Discovery...

U

"Denpepe, post: 65979, member: 284" wrote:

Are you sure? food companies tend to leave prices more or less alone but they change the amount you get for said price.

https://www.wionews.com/world/shrinkflation-is-on-the-rise-companies-reducing-package-size-without-lowering-price-486505


Yeah, i know, that is sickening, however im thinking more meat and produce. Honestly I think government is subsidizing under the table.

D
David_Schroth 👍 2

"Uvilla, post: 65983, member: 397" wrote:

Yeah, i know, that is sickening, however im thinking more meat and produce. Honestly I think government is subsidizing under the table.

It's been going on far longer than just recently. RIP, the Consumerist - https://consumerist.com/tag/shrink-ray/index.html

Peter_Brosdahl
Peter_Brosdahl

"Uvilla, post: 65983, member: 397" wrote:

Yeah, i know, that is sickening, however im thinking more meat and produce. Honestly I think government is subsidizing under the table.


I almost never read books anymore since most of my reading time is spent reading news, databases, and tech-related media, and by the time that's done I'm trying to save what's left of my eyes to play games, but back in college we had to read a book called "The Omnivore's Dilemma" that I do recommend and it has a substantial amount of info regarding farming and government subsidies.

Peter_Brosdahl
Peter_Brosdahl 👍 1

"David_Schroth, post: 65986, member: 1" wrote:

It's been going on far longer than just recently. RIP, the Consumerist - https://consumerist.com/tag/shrink-ray/index.html


Yep, as the guy who does all the shopping for my house, and job, I'm acutely aware of these types of practices. I forgot about Consumerist. I think you told me about them years ago.

Brian_B
Brian_B 👍 2

"Peter_Brosdahl, post: 65988, member: 87" wrote:

Yep, as the guy who does all the shopping for my house, and job, I'm acutely aware of these types of practices. I forgot about Consumerist. I think you told me about them years ago.


Our grocery bill has went up by about $50/wk after cutting out stuff like the good beer and meat.

Back to pressed ham, Coors, and lots of pasta.

Peter_Brosdahl
Peter_Brosdahl 👍 2

"Brian_B, post: 65990, member: 96" wrote:

Our grocery bill has went up by about $50/wk after cutting out stuff like the good beer and meat.



Back to pressed ham, Coors, and lots of pasta.


My scalebacks started happening when the pandemic hit and I mostly stopped going to the Microbreweries. That saved me a lot but I still get good stuff from Total Wine. Meanwhile, for meat, it's been roasts, briskets, and such since then as well and we don't really eat out except maybe Arby's or Taco Bell once every month or so.

Brian_B
Brian_B 👍 2

"Peter_Brosdahl, post: 65993, member: 87" wrote:

Meanwhile, for meat, it's been roasts, briskets, and such since then as well and we don't really eat out except maybe Arby's or Taco Bell once every month or so.


Yeah eating out - we have a lot of great local places that we like to support, ours is a seasonal tourist town and if the locals don’t go over the winter they shut down for the season, or for good. So I do still eat out a bit more than I should, but we’ve cut that way back too. Used to be 2-3x a week, lately it’s been about ever other week.

Riccochet
Riccochet 👍 3

All we eat is meat. Carnivore diet ftw. We go to a local butcher that sells nothing but locally raised grass fed beef, chicken and pork. Might spend $100-150 every 2 weeks. Talking strips, porterhouse, roasts, filets, pork butt's, bacon, ham steaks, sausages, brats, quartered chickens and local eggs. When you don't have to buy all those filler/side items you save a lot of money. No junk food.

I spend more on bourbon and beer in a month than I do on food. Plus we go out to eat at least once a week.

Peter_Brosdahl
Peter_Brosdahl

"Riccochet, post: 65998, member: 4" wrote:

All we eat is meat. Carnivore diet ftw. We go to a local butcher that sells nothing but locally raised grass fed beef, chicken and pork. Might spend $100-150 every 2 weeks. Talking strips, porterhouse, roasts, filets, pork butt's, bacon, ham steaks, sausages, brats, quartered chickens and local eggs. When you don't have to buy all those filler/side items you save a lot of money. No junk food.



I spend more on bourbon and beer in a month than I do on food. Plus we go out to eat at least once a week.


We sound very much alike except that I don't go to a butcher but instead get Sam's fresh meats. For me, it's Scotch, and really good beer.

D

"Riccochet, post: 65998, member: 4" wrote:

All we eat is meat. Carnivore diet ftw. We go to a local butcher that sells nothing but locally raised grass fed beef, chicken and pork. Might spend $100-150 every 2 weeks. Talking strips, porterhouse, roasts, filets, pork butt's, bacon, ham steaks, sausages, brats, quartered chickens and local eggs. When you don't have to buy all those filler/side items you save a lot of money. No junk food.



I spend more on bourbon and beer in a month than I do on food. Plus we go out to eat at least once a week.

Vegetables are what food eats. Amiright?

E
Endgame 👍 1

We completely changed what we do for food prepandemic when we found out my youngest is allergic to egg and dairy. You can forget going out to eat or buying prepared foods with those off the table. Honestly, it’s amazing how cheap food can be when you’re basically making everything from scratch. Want pancakes? Get out the flour and sugar - and don’t forget to substitute those eggs for flax seed (which is so much cheaper than eggs).

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