Streamers Are Getting Paid as Much as $50,000 an Hour to Play New Titles

The biggest gaming personalities on Twitch and YouTube are rolling in the dough. According to the Wall Street Journal, publishers are paying celebrity streamers anywhere from $25,000 to $50,000 an hour to play their latest releases.

That’s an incredible amount of money, but companies are eager to pay up because it’s a very effective form of advertising. As Forbes explains, top streamers can show off a game and its nuances to hundreds of thousands of viewers at a time. There’s also a level of trust established between streamers and spectators, which encourages sales.

“We have the power to convince people to buy a game they’re on the fence about,” said Benjamin Lupo, one of the live-streamers Electronic Arts paid to play “Apex Legends” for a few hours at its release Feb. 4. “They see us as more trustworthy than a name they don’t recognize that wrote a review. They can see our faces. It’s live interaction.”

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