The biggest gaming personalities on Twitch and YouTube are rolling in the dough. According to the Wall Street Journal, publishers are paying celebrity streamers anywhere from $25,000 to $50,000 an hour to play their latest releases.
That’s an incredible amount of money, but companies are eager to pay up because it’s a very effective form of advertising. As Forbes explains, top streamers can show off a game and its nuances to hundreds of thousands of viewers at a time. There’s also a level of trust established between streamers and spectators, which encourages sales.