This sounds like an April Fools’ joke, but it’s oddly real. Microsoft is releasing an entire lineup of Xbox-branded male grooming products in partnership with Lynx. These include body spray, deodorant, and shower gel. Gamers can use them to “power up” and “lift their game,” but it’s hard to say whether they’ll actually improve anyone’s Halo skills.
“Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel.”
The range will only be sold in Australia and New Zealand, however. (Lynx is actually what AXE is called in those regions due to trademark issues.)