ASUS X570 Motherboard Prices Leak, and They’re Expensive

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The increased pricing of X570 motherboards isn’t exactly a secret. MSI CEO Charles Chiang commented on this recently, pointing out that AMD was repositioning itself as a premium brand.

He never specified how much MSI’s boards would cost, but TechPowerUp has managed to get the alleged prices for ASUS’s models:

Prime X570-P: $159.99

TUF Gaming X570-Plus: $169.99 (Wi-FI Variant $184.99)

Prime X570-Pro: $249.99

ROG Strix X570-F Gaming: $299.99

ROG Strix X570-E Gaming: $329.99

ROG Crosshair VIII Hero: $359.99 (Wi-Fi Variant $379.99)

ROG Crosshair VIII Formula: $699.99

Basically, enthusiasts better prepare their wallets. That’s especially true for those upgrading to the Ryzen 3950X; they’ll likely need a top-of-the-line board to maximize the 16-core part’s potential.

A significant portion of the increased expense could be chalked up to new technologies such as PCIe 4.0, as well as the requirement for increased cooling.

For one, the AMD X570 chipset is a big and hot (~15W TDP) piece of silicon AMD designed in-house, with a large PCI-Express gen 4.0 switching fabric, and more downstream connectivity than the ASMedia-sourced X470 “Promontory.” This chipset needs a much more capable cooling solution than what the X470 needed, including in many cases, an active fan-heatsink. AMD has also dialed up the electrical and physical requirements, with a stronger CPU VRM specification, possibly more than four PCB layers for improved memory wiring, and external PCI-Express gen 4.0 re-driver and lane segmentation components that could be expensive on account of being new.


Tsing Mui
Tsing has been writing the news for over 5 years, first at [H]ard|OCP and now at The FPS Review. He has a background in journalism and makes sure to give his readers the relevant context to why each news post matters.

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