The controversy seems a little late (being that the sports title debuted months ago), but NBA 2K19 players began ranting this week about the unskippable ads that play before matches. It’s understandable why they’re upset: this is a $60 game and not a F2P title.

“Yeah, my game got to 100% and instead of letting me edit match ups (which you can normally do while the game loads) or letting me go straight to the game, I had to sit there and finish the ad,” said one commenter. “Absolutely pathetic from 2k again.”

“What does it change if the ad is unskippable anyway? Why are they there at all?” asked another. “There should be 0 ads in a game that comes out yearly and costs 60 bucks,” opined someone else.

There’s an option that is supposed to turn them off, but Eurogamer claims it doesn’t work.

If you’ve found the adverts troublesome, Reddit mod yyy2k reminded players they can turn off “2KTV” in the main menu settings. “2KTV is over for the season anyways and if you want to watch it for the VC you can always go directly to it’s section in the game,” they said. However, I’ve just tested this myself and despite deselecting 2KTV in the main menu, a loading screen ad rolled nonetheless. Insert shrug emoji here.

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