Time to put that Apple Card to good use. Apple CEO Tim Cook unveiled the newest iterations of the iPhone, Apple Watch, and iPad at today’s Special Event, all of which boast plenty of improvements.

The latest iPhone comes in three flavors: standard ($699), Pro ($999), and Pro Max ($1,099). The Pro models feature a Super Retina XDR display, powerful A13 Bionic chip, and a new triple-camera system comprising Ultra Wide, Wide, and Telephoto optics for pro-level photography. Battery life has also been improved, bringing four more hours of battery life than the iPhone Xs.

Next up is the Apple Watch Series 5 ($399), which has an always-on Retina display that never sleeps. Wearers will no longer have to raise or tap the display to get the information they seek, but burn-in could be a concern (the OLED screen does dim and brighten “intelligently”). Battery life is 18 hours.

Last but not least is the seventh-gen iPad ($329). It flaunts a 10.2″ Retina display and fast A10 Fusion chip, as well as support for the Apple Pencil and full-size Smart Keyboard accessory.

A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 Pro and iPhone 11 Pro Max handle and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second.

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