Classic shows such as “The Office” and “Cheers” could be streaming for free. Comcast and NBCUniversal are reportedly mulling an ad-supported version of its on-demand video service, which would be free to everyone. The ad-free version will, of course, come with a charge.

Making the service free to everyone would increase the number of people using it and help generate advertising sales. Peacock would likely become the biggest so-called “AVOD” (advertising video on demand) service on the market and would serve as an experiment not only for NBC but for other media companies as they determine whether subscription products or advertising-based services make more sense.

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