AT&T is paying the price for twisting the concept of “unlimited data.” The FTC announced this week that the telecommunication giant would be paying $60 million over allegations of throttling: customers who purchased an unlimited data plan discovered that their data speeds would be reduced after just 2 GB of usage. Going forward, AT&T will have to disclose all restrictions prominently.

“AT&T promised unlimited data—without qualification—and failed to deliver on that promise,” said Andrew Smith, Director of the FTC’s Bureau of Consumer Protection. “While it seems obvious, it bears repeating that Internet providers must tell people about any restrictions on the speed or amount of data promised.”

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