Would you trust your money with Google? As part of a new project dubbed “Cache,” the search giant is teaming up with banks and credit unions to offer checking accounts to consumers as early as next year. Google is presumably doing this so it can look into people’s financial data and get a clear picture of their spending habits.
Google’s Caesar Sengupta spoke to the WSJ about the new initiative, and Sengupta made clear that Google will be seeking to put its financial institution partners much more front-and-center for its customers than other tech companies have perhaps done with their financial products. Apple works with Goldman Sachs on its Apple Card credit product, for instance, but the credit card is definitely presented primarily as an Apple product.