Ex-RTG Marketing Gurus Chris Hook, Heather Lennon Leave Intel’s Xe GPU Team

A wrench has been thrown into the marketing gears of Intel’s discrete GPUs and Odyssey graphics initiative. Chris Hook (Graphics and Visual Technologies Marketing Chief) and Heather Lennon (Sr. Manager, Digital Marketing, GFX), which Intel had originally snatched from AMD’s Radeon Technologies Group, have revealed that they are exiting the company for an unnamed startup. There is speculation that Intel may not even bother finding replacements: TweakTown claims that 5,000 to 10,000 jobs are about to slashed.

We wish them both well and hope Intel can fill this hole quickly, the upcoming launches of Arctic Sound and Ponte Veccio were both likely under their purview. Given their deep histories in the graphics and PR/marketing world, it is going to be very interesting to see where they turn up. Good luck on your latest oddysey guys.


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