Despite what some critics claim (there’s nothing but cheap crap on sale!), Black Friday remains one of the most popular shopping days ever. Analytics from Adobe have revealed that consumers spent $7.4 billion online this Friday, $2.9 billion of which came from smartphones. Apple laptops, Airpods, and Samsung TVs were very popular among the general public, while gamers gravitated toward EA games (e.g., FIFA 20, Madden 20) and the Nintendo Switch.
Smartphone sales were up 21% over last year and those who were not buying were, as a start, browsing, with whopping 61% of all online traffic to retailers coming from smartphones, up 15.8% since last year. As with yesterday, e-commerce “giants” with over $1 billion in sales annually were doing better than smaller sites: they had more smartphone sales, and 66% conversions on browsers on smartphones, Adobe said.