Image: Intel

Despite earlier reports of Intel slashing CPU prices in response to AMD’s Ryzen onslaught, that doesn’t appear to be happening – at least, not for some of the company’s upcoming Comet Lake-S processors. Alleged pricing for Intel’s 10-gen Core i3 and Core i5 chips have been listed at European retailers, and few of them compare all that well with the competition.

Take the Intel Core i5-10600, for instance. Czech retailer Bohemia Computers and Slovakian retailer ITSK-HS have this SKU listed for around $230 to $250. That doesn’t seem like a bad price for a 6C/12T chip with a base clock of 3.3 GHz and turbo clock of 4.8 GHz, but AMD’s Ryzen 5 3600X is currently selling for under $215 at major retailers such as Amazon and Newegg. While that chip has the same core count, it offers an even faster base clock of 3.8 GHz (boost clock, however, is slightly lower at 4.4 GHz).




The pricing for Intel’s 4C/8T Core i3 chips seem especially unimpressive. Bohemia Computers and ITSK-HS have the top SKU (Core i3-10320) listed for around $170 to $185, which doesn’t seem to make a lot of sense when enthusiasts can spring for a Ryzen 5 3600 processor instead (it’s currently going for $175). That chip has slightly slower clocks, but two additional cores.

Intel does have potential pricing parity with certain CPUs such as the i5-10400F, however. Bohemia Computers and ITSK-HS have this SKU listed for around $160 to $175, which isn’t too far off from the aforementioned Ryzen 5 3600. Both of these are 6C/12T processors – but AMD’s chip still manages to offer faster clocks (3.6 GHz vs. 2.9 GHz base clock), so maybe there’s no point in going Intel here, either.

It wouldn’t be a surprise if Intel decided to lower its Comet Lake-S lineup shortly after launch, as the company doesn’t seem to have many processors that can match the price/performance ratio of AMD’s lineup. We’ll find out just how disappointing the prices truly are when they launch later this year.

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7 Comments

  1. I can almost understand (although not agree with) the strategy here

    You have a premium brand name, that is worth something right there. You don’t want to cut to the budget runner-up overnight.

    There will be a contingent of people who will stick with Intel pretty much no matter what. Not sure how large that is, and neither is Intel, but you don’t want to knee-jerk and slash prices when you may be able to preserve a
    majority of your margin on strength of brand alone.

  2. Might just be preorder pricing, and I must say the slovakian store has no 3xxx series ryzen CPU’s listed atm and the 1600X costs 258.73 € vs 189.98 € for the 2700X which to me seems very strange.
  3. Intel is counting on the mindset of… "More expensive must = better." Everyone tends to fall into that trap in some fashion. It’s not a dumb move while they still have most of the market.

    It’s shady as all hell but it’s not dumb.

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