Having grossed nearly $2.8 billion worldwide thus far, Avengers: Endgame is the definition of blockbuster success – but considering production, advertising, and other creative costs, how much money did it make for Disney, really? A heck of a lot, it seems. According to Deadline’s new series tallying the top earners of 2019, Marvel’s magnum opus generated a stunning $900 million for its parent company.
“China’s massive first day of $107M on April 23 last year was a record,” noted Deadline. “Then $60M caame in domestic Thursday night previews, which feasibly beat Star Wars: Force Awakens’ record. Stateside, Endgame became the fastest pic to cross $100M in 17 hours, besting Force Awakens’ 21-hour record. A record opening domestic day of $157.1M, and an $886M opening-weekend overseas record. Then came the repeat business with $147.4M in weekend 2, the second-best sophomore weekend for a film in U.S./Canada behind Force Awakens. Driving business: Premium screens, Imax and 3D seats, which repped 41% of the pic’s business — tickets that easily went for $20 or more a pop.”
Avengers: Endgame ultimately toppled James Cameron’s Avatar for the number-one spot after re-releasing in late June with bonus footage. While that content was arguably lame, it cemented the Russo Brothers’ superhero mash-up into the annals of box office history. The question now is whether Avatar 2 – or another Marvel film, even – can beat Endgame’s impressive record.