Sneak-ins and noisy cell phone users won’t be the only things that AMC’s theater checkers will be looking out for when the chain reopens next month. In a course reversal, AMC has declared that all guests will need to wear masks in its theaters. And that’s regardless of whether or not mask-wearing is mandated by the state.
“At AMC Theatres, we think it is absolutely crucial that we listen to our guests,” the company told Variety. “Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy. As we reopen theaters, we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theaters. The speed with which AMC moved to revise our mask policies is a reflection of our commitment to the safety and health of our guests.”
The course reversal was prompted by AMC CEO and president Adam Aron’s earlier comments to Variety, which sparked much controversy. “We did not want to be drawn into a political controversy,” he initially said. “We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary. We think that the vast majority of AMC guests will be wearing masks. When I go to an AMC feature, I will certainly be wearing a mask and leading by example.”