Xiaomi Enters the OLED Market with 65″ 4K Mi TV Master

Image: Xiaomi

Look out, LG. Xiaomi, the Chinese company that’s best known for affordable smartphones, has launched its first OLED television, the Mi TV Master. This is a 65-inch, 4K display that delivers everything you’d expect from the incredible technology, such as a 1000000:1 contrast ratio, 1000-nits peak brightness, 178-degree viewing angle, 98.5% DCI-P3 color gamut, and support for Dolby Vision.

Unfortunately, users who were hoping for a bargain-priced OLED TV are out of luck, as the Mi TV Master is priced at 12,999 Chinese Yuan, which translates to about $1,840. That’s actually quite a bit cheaper than LG’s competing 65-inch models (e.g., the CX OLED65BXPUA, which is on sale now for $2,200), but it’s a surprise for Xiaomi loyalists who thought it’d be ushering in an era of cheaper OLEDs.

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