Coronavirus has claimed another victim, and this time, it’s the world’s largest tech conference. The Consumer Technology Association (CTA) announced today that CES 2021 will no longer be held as a traditional event in January, but as an “immersive,” all-digital experience that will connect exhibitors, customers, thought leaders, and media from around the world.
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” said Gary Shapiro, president and CEO, CTA. “Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
The CTA plans to return to Vegas in 2022, but here’s what we can expect out of next year’s all-digital edition, which will take place January 6-9, 2021:
- Keynotes and conferences. Now you’ll have a front-row seat for groundbreaking announcements and insights from the world’s tech leaders completely online.
- Product showcase. With this digital evolution of the CES show floor, you’ll be able to explore products and services, based on your interests and business, through dynamic product showcases or live demos.
- Meetings and networking. You’ll be able to engage with the brands, thought leaders and business connections you care about with live interactions, meetups or roundtable discussions.