Activision Blizzard Made $1.2 Billion in Microtransactions Alone Last Quarter

Image: Activision

Microtransactions are the gift that keeps on giving for many game publishers, and Activision Blizzard is no exception. The company has published its “better-than-expected” third-quarter 2020 financial results, which reveal that it made $1.2 billion on microtransactions alone.

This is a shocking increase from the same quarter last year, where it “only” managed to make $709 million from microtransactions. The $491 million difference means that profits in this segment went up by 69 percent.

Activision Blizzard’s financial earnings are owed in large part to Call of Duty: Modern Warfare and its battle royale component, Warzone, which saw explosive popularity over the last few months.

Call of Duty: Modern Warfare and Warzone saw more than three times as many MAUs (monthly active users) as the prior title in the year-ago quarter,” the company boasted. “Console MAUs grew strongly and PC MAUs grew over ten-fold year-over-year. Across PC and console combined, hours played were approximately seven times higher year-over-year.”

Thanks to Call of Duty: Modern Warfare and Warzone’s rising player base, microtransactions surged to a level that was four times greater than the same period in the previous year.

Next week’s release of Call of Duty: Black Ops Cold War (November 13) will fortify the tradition with a paid Battle Pass system, which comprises new seasonal content.

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