AMD Insisting That Radeon RX 6000 Series Be Branded As “Gaming Graphics Cards”

Image: AMD

It appears that AMD may be intentionally distancing itself from the mining market to promote the idea that its latest graphics cards, the Radeon RX 6000 Series, are strictly designed for gamers. Igor Wallossek has shared internal instructions for AIBs mandating the usage of specific terminology in GPU product listings—namely, “Gaming Graphics Card[s].”

“Please note that per AMD requirements, please use the following specifically as listing names for the products with your customers,” the note reads, followed by the requested nomenclature.

  • Full Product Name: (Company + Product Name) AMD Radeon™ RX 6800 Gaming Graphics Card with 16GB GDDR6, AMD RDNA™2
  • Short Line Listing Name: (Product Name) AMD Radeon™ RX 6800 Gaming Graphics Card
  • Minimum Line Listing Name (Social Media Postings): (Product name) AMD Radeon™ RX 6800

According to Wallossek, this is the first time that AMD has gone out of its way to market its graphics cards strictly as gaming products. Contrastingly, NVIDIA is doing quite the opposite with its GeForce RTX 30 Series GPUs, which are being advertised to not only “gamers,” but “creators” as well.

“What a pity, because Radeon Pro also seems to fall asleep more and more,” Wallossek commented. “Whether it is a resource problem alone, or whether one would generally like to let this sector gently fall asleep, is also still unclear at present.”

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