ASUS Graphics Cards, Motherboards, and Other PC Components to Receive Price Increases

Image: ASUS/TriumphArts

ASUS fans who are planning a graphics card, motherboard, or similar upgrade in 2021 will definitely have to prove how loyal they are with their wallet. As spotted by Wccftech, the manufacturer’s technical product marketing manager, Juan Jose, shared the disappointing news that many of its PC components would be seeing higher MSRPs in the new year. Graphics cards and motherboards are specifically mentioned, but here’s the full admission:

Update regarding MSRP pricing for ASUS components in 2021.

This update applies to graphics cards and motherboards*

We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.

*additional models may see an increase as we moved further into Q1.

As noted by Jose, ASUS is blaming the increased pricing on various factors that it apparently can’t control, such as logistics, tariffs, and general operating costs. The news is especially troublesome for those of you who were hoping to get a ROG-branded graphics card when GPU stock (hopefully) normalizes next year—a cursory glance on Newegg is showing that the ASUS ROG STRIX Radeon RX 6800 XT and ASUS ROG Strix GeForce RTX 3080 cost $1,079 and $929, respectively, which is already quite a leap over the MSRP of AMD and NVIDIA’s reference SKUs.

Recent News