Intel Launches Anti-Mac Ad Campaign Following Apple’s Switch to In-House Processors

The FPS Review may receive a commission if you purchase something after clicking a link in this article.

Image: Intel

Intel doesn’t seem too happy about Apple’s plan to transition all of its Mac products to in-house, ARM-based silicon. Over on the company’s main Twitter feed, there are at least two prominent ads featured that bash Macs and promote PCs as being the superior choice. One suggests that scientists and gamers prefer PCs over Macs, while another encourages graphic designers (many of whom are typically loyal to Apple) to switch over to the opposing platform.

“If you can power a rocket launch and launch Rocket League, you’re not on a Mac,” reads one advertisement. “Go PC.”

“If you can flip through Photoshop thumbnails with your actual thumb, you’re not on a Mac,” reads another. “Go PC.”

Both of the ads link to a video published last month by YouTuber Jon Rettinger, who sung the praises of owning one of Intel’s new Evo laptops. Figuring out who sponsored it should be an easy guess.

“If you’re looking for a good laptop in 2021, there are many things to consider, but processor choice might be more important than you think,” Rettinger wrote. “You might be considering Apple’s new M1-based laptops, but before you hit the buy button, let me show you what Intel’s new Evo laptops can offer you!”

Apple confirmed that it would be ditching Intel CPUs and switching its Mac products over to the M1 SoC in November. Marketing materials claimed that the ARM-based processor could deliver up to 3.5x faster CPU performance, up to 6x faster GPU performance, up to 15x faster machine learning, and 2x better battery life than previous-generation Macs.

Tsing Mui
News poster at The FPS Review.

Recent News