NVIDIA GeForce RTX 3060 Rapidly Exceeding MSRP at Retailers Ahead of Release

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Image: MSI

European retailers are already increasing the cost of custom GeForce RTX 3060 graphics cards ahead of their official release on February 25. The news comes from VideoCardz, which noted that NVIDIA’s internal embargo guidelines had suggested that the GPUs would be sold at MSRP. Retailers have allegedly been using a trick to force enthusiasts who preordered early into paying higher prices, however.

“Unfortunately, we have regularly seen retailers canceling preorders, only to force customers to reorder the same card at a significantly higher price,” VideoCardz alleges. “So far NVIDIA has done absolutely nothing to prevent this from happening, but technically there is not much it can do, except severely limit the supply to said store or distributor in the future.”

“[…] European retailer ProShop, which operates in a number of European countries, is already listing the cards at increased prices, before anyone even had a chance to order one at MSRP. Proshop now offers GeForce RTX 3060 at 499 EUR or 2799 PLN minimum. Official MSRP in Europe is 329 EUR or 1599 PLN. That’s a 52% and 75% increase over NVIDIA MSRP.”

The rising prices of NVIDIA’s GeForce RTX 3060 graphics cards have also been observed at PCDIGA. The Portugal chain has reportedly increased its listings by nearly 100 EUR in just one week, which effectively places the GeForce RTX 3060 in the same price range as the GeForce RTX 3060 Ti.

Tsing Mui
News poster at The FPS Review.

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