Image: Apple

Despite its legendary expertise in supply chain management and tendency for keeping even its most popular products in stock, Apple is beginning to feel the heat of the worsening global component shortage. This is according to Nikkei Asia’s latest exclusive, which reports that Apple has pushed back a portion of component orders for MacBooks and iPads due to the increasing difficulty of securing vital parts. While the shortages haven’t affected Apple’s production plans for its iPhones thus far, the development is quite worrisome based on where the company sits in the tech hierarchy and how easily it normally secures components—evidently, the chip shortage is getting very serious.

Large players like Apple, Samsung Electronics and HP have a lot of leverage with suppliers to demand that their orders receive priority when capacity is limited, said Peter Hanbury, a partner with consultancy Bain & Co. […] Now, however, “demand for some of these large product categories has outstripped the total capacity available,” Hanbury added. “They now face the same long-term challenges [as their chip suppliers and production partners] of adding manufacturing capacity, which takes years and billions of dollars.”

Source: Nikkei Asia

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  1. I will be surprised when apples iPhone line is delayed. Their MacBook and iPad lines are secondary products for them at this stage. But they have the cash to own their entire production line. Question is will they do that to insure product availability for their customers.
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