Micro Center Apologizes for Bias Against AMD Radeon Graphics Cards

Image: AMD

Micro Center recently published graphics card buying advice on its official storefront that raised a lot of eyebrows within the AMD Radeon community. According to the electronics retailer’s now-removed post, AMD Radeon graphics cards aren’t as favorable as NVIDIA’s options because they “require modification or regular maintenance” to work properly and lack key technologies such as ray tracing unlike GeForce GPUs, which “function much like video games consoles” and are largely “plug and play.” Micro Center CEO Rick Merchad has since published an apology, noting that AMD graphics cards “offer top-of-the-line performance, including ray tracing and AMD FidelityFX Super Resolution (AMD FSR) for maximum visual performance, as well as easy installation, with no upkeep beyond standard driver updates.” Merchad also clarified that Micro Center is a proud partner of AMD.

Typically AMD graphics cards are more affordable but can require some modification or regular maintenance to keep working as intended. On the other hand, NVIDIA graphics cards function much like video game consoles and essentially work in a plug and play fashion. The ease of use and stability of NVIDIA GPUs have made them the most popular choice among gamers and streamers. NVIDIA cards also support Ray Tracing and DLSS, which work together to provide gamers the highest quality graphics possible without sacrificing frame rates.

Sources: Micro Center, MeyerTechRants, Tom’s Hardware

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