Luxury Swiss watchmaker TAG Heuer has unveiled a new Super Mario watch aimed at Nintendo fans who have deeper pockets. Strictly limited to 2,000 pieces, TAG Heuer’s “Connected X Super Mario” watch costs $2,150 and will only be available at select TAG Heuer boutique locations and its website beginning on July 15. Tag Heuer’s Connected X Super Mario watch features a red wristband, various Mario-themed watch faces, and a collectible case.
To celebrate the beginning of a long-term collaboration between the two brands, TAG Heuer and Nintendo have created a limited-edition timepiece featuring Nintendo’s most famous character: the energetic Mushroom Kingdom hero, Mario, who takes over the TAG Heuer Connected.
Source: TAG Heuer