Image: YouTube

YouTube currently offers a subscription service called YouTube Premium that allows subscribers to enjoy ad-free videos, ad-free music, and other perks such as the ability to download content to watch or listen to offline for $11.99 a month.

According to an ad spotted by a user on the ResetEra forum, YouTube is planning a new tier of YouTube Premium for select countries in Europe called “Premium Lite” that will provide an ad-free experience like the current service but at a cheaper price—6.99 euros vs. 11.99 euros.

While it isn’t clear when (or if) this tier will be available to U.S. users and other territories, YouTube has delivered a statement to The Verge that confirms the cheaper option is being tested.

The main difference with YouTube Premium Lite is that it doesn’t include any YouTube Music benefits. These include ad-free listening, background playback , and offline downloads.

Image: YouTube

“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” a YouTube spokesperson said in a statement. In comparison, YouTube’s existing Premium plan costs around €11.99 a month in Europe.

Source: ResetEra (via The Verge)

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7 Comments

  1. Make that $2 or less a year, and maybe I’ll buy in. I just don’t use YouTube enough to really care.

    YouTube’s ads are annoying and break into content at completely the wrong times (which might be intentional to try to sell this premium crap).

    You have to love the good old “create a problem, sell a solution to the problem you created” business model.

    Meanwhile I have gotten pretty good spacing out as much as possible during unskippable ads. Their goal is to harm my user experience by ingraining their product or brand in my mind, so I consider it a success if I can get through an ad and never notice what it is they are trying to sell.

    That, and my approach is that I intentionally boycott any brand that advertises to me on any platform. It is my personal goal to make advertisers NOT want to advertise to me. If more people did, maybe we’d never have to be annoyed by ads ever again!

  2. [QUOTE=”Zarathustra, post: 38786, member: 203″]
    You have to love the good old “create a problem, sell a solution to the problem you created” business model.
    [/QUOTE]

    Vertical integration at it’s finest.

    [MEDIA=youtube]ZZ7oht6TD9c[/MEDIA]

  3. [QUOTE=”Burticus, post: 38796, member: 297″]
    Vertical integration at it’s finest.

    [MEDIA=youtube]ZZ7oht6TD9c[/MEDIA]
    [/QUOTE]
    Doh! Surprised YT hasn’t taken that down for exposing their business model.

  4. On my desktop PC I haven’t seen a YT ad in more years than I can remember, and I’m on YT almost every day. I see them all the time on my Android phone though, in the YT app, which is d*mn annoying. If it wasn’t for mobile YT, I would not even remember that YT has ads to begin with. My phone is old and slow though, so I almost never use my phone for anything outside of phone calls and text messaging. So I still see YT ads as a non-issue.

  5. On cable tv if I see ads I tune out. Why would it be any different on the internet? Nobody likes ads, but selling an “ad-free experience” without other added value is just not a deal I’d want. And honestly I can’t see what youtube could offer me that I’d want to buy.

  6. It has become a lot easier nowadays for people to get mp3 files and listen to their songs offline. I think everyone does that to get music either on their phone or a memory stick for the car. I have been converting videos for a long time now and putting them on my smartwatch to listen to music when I go out for runs.

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