Spotify, one of the most popular audio streaming services on the planet, is working on a new, low-cost subscription tier for users who think its $9.99 Premium option is too expensive. Initially discovered by a reader and later confirmed in a statement delivered to The Verge, Spotify’s new subscription tier is called Spotify Plus and will cost only $0.99 month—a tenth of the cost of Spotify Premium. While Spotify Plus subscribers will still have to cope with ads that interrupt playback, the new tier doesn’t limit the number of tracks that users can skip per hour. The Spotify Plus tier also allows users to pick specific songs that they want to listen to, rather than shuffled playlists.
At least one user has seen Spotify Plus being advertised at $0.99 a month (a tenth of the cost of its standard $9.99 premium tier), but it’s understood that Spotify’s test involves offering the new plan randomly at a variety of price points to gauge user interest.
Source: The Verge