Image: NVIDIA

Jon Peddie Research has released a new report that provides the latest insight on the current state of the graphics card market. Things don’t seem to be looking too hot for AMD.

According to the report, AMD’s GPU market share has been on a noticeable decline. Overall Radeon ownership fell to 17 percent in the second quarter of 2021, down from 19 percent in the previous quarter and 20 percent from the same quarter a year ago.

It’s the opposite for NVIDIA. The popularity and market share of green team’s graphics cards have gone from 80 percent in Q2 2020 to 81 percent and 83 percent in Q1 2021 and Q2 2021, respectively.

“AMD’s overall market share percentage from last quarter decreased by -0.2 percent, Intel’s market share increased 0.1 percent, and NVIDIA’s market share increased 0.06 percent,” Jon Peddie explained, pointing to the data in its latest PC GPU vendor market share chart.

“Overall GPU unit shipments increased by 3.4 percent from last quarter, AMD shipments increased 2.3 percent, Intel’s shipments rose 3.6 percent, and NVIDIA’s shipments increased 3.8 percent.”

Quick highlights shared by Jon Peddie:

  • The GPU’s overall attach rate (which includes integrated and discrete GPUs, desktop, notebook, and workstations) to PCs for the quarter was 117 percent, down -0.1 percent from last quarter.
  • The overall PC CPU market increased by 3.5 percent quarter-to-quarter and increased 42.1 percent year-to-year.
  • Desktop graphics add-in boards (AIBs that use discrete GPUs) decreased by -2.9 percent from the last quarter.
  • This quarter saw a 3.4 percent rise in tablet shipments from last quarter.

NVIDIA’s dominance has been echoed in Steam’s latest hardware survey. According to Valve, AMD and NVIDIA’s market shares are around 15 percent and 75 percent, respectively, with Intel making up the rest.

Image: Jon Peddie Research

Jon Peddie Research reports the growth of the global PC-based Graphics Processor Units (GPU) market reached 123 million units in Q2’21 and PC CPU shipments increased by 42 percent year-over-year. Overall, the installed base of GPUs will grow at a compound annual growth rate of 3.5 percent during 2020–2025 to reach a total of 3,318 million units at the end of the forecast period. Over the next five years, the penetration of discrete GPUs (dGPU) in the PC will grow to reach a level of 25 percent.

Source: Jon Peddie Research

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53 Comments

  1. [QUOTE=”Brian_B, post: 40392, member: 96″]
    Hard to gain marketshare if you aren’t making the chips to put in cards.
    [/QUOTE]

    Exactly. The fact that the Steam Hardware Survey shows more RTX 3090 cards than the entire Radeon 6000 series combined isn’t because the 6000 series sucks. It’s because they are incredibly hard to get ahold of.

  2. [QUOTE=”Dan_D, post: 40406, member: 6″]
    Exactly. The fact that the Steam Hardware Survey shows more RTX 3090 cards than the entire Radeon 6000 series combined isn’t because the 6000 series sucks. It’s because they are incredibly hard to get ahold of.
    [/QUOTE]

    My local MicroCenter has some 6800 XT’s and 6900 XT’s in stock, but you wouldn’t believe what they are asking for them.

    The 6900 XT performs below a 3080, but they are asking more than the cost of a 3080Ti.

    More than likely this is due to them not having the same pull with TSMC and thus getting fewer chips manufactured, but the outcome is that it is difficult to picture someone buying a 6xxx series Radeon compared to a 3xxx series GeForce unless it is for sentimental/fanboy reasons.

    If I were willing to pay the price, I could have a 6800 XT or 6900 XT today, but it just isn’t worth it. If I’m going to pay $1800 I’m going to get the best.

  3. [QUOTE=”Zarathustra, post: 40413, member: 203″]
    If I’m going to pay $1800 I’m going to get the best.
    [/QUOTE]

    I paid $800 for my RTX 3080 from the EVGA que.

    $1800 seems a bit steep yeah.

  4. [QUOTE=”Auer, post: 40414, member: 225″]
    I paid $800 for my RTX 3080 from the EVGA que.

    $1800 seems a bit steep yeah.
    [/QUOTE]

    I got my RTX 3080 for 849€ orso in November last year, that’s around the price they ask for a 6700XT here or 1300€ for a 6800XT, so yeah shops have stock and silly prices so they don’t sell as fast anymore, RTX cards also have stupid prices.

    Tried earlier this week on the AMD site, at first I was in the queue at 4mins and change wich quickly changed to 1+ hour and after about 20 min the queue was on hold so nada, niente nothing as usual.

  5. [QUOTE=”Zarathustra, post: 40413, member: 203″]
    My local MicroCenter has some 6800 XT’s and 6900 XT’s in stock, but you wouldn’t believe what they are asking for them.

    The 6900 XT performs below a 3080, but they are asking more than the cost of a 3080Ti.

    More than likely this is due to them not having the same pull with TSMC and thus getting fewer chips manufactured, but the outcome is that it is difficult to picture someone buying a 6xxx series Radeon compared to a 3xxx series GeForce unless it is for sentimental/fanboy reasons.

    If I were willing to pay the price, I could have a 6800 XT or 6900 XT today, but it just isn’t worth it. If I’m going to pay $1800 I’m going to get the best.
    [/QUOTE]
    You could also have a 6700XT or a 6600XT based on inventory this morning at my local microcenter.

    I almost agree that I would go get the best for 1800, but where can I go to geta 3080ti or 3090 for 1800? I haven’t seen a 3080ti in stock ever, and last time I saw a 3090 it was a SUPRIM for 2200.

  6. Yep… Would love to buy a new AMD card, but I can’t find them in stock. And the times I do find them in stock, they’re so ridiculously overpriced it’s simply not worth it. My Vega 56 will need to hold out for a bit longer…

  7. [QUOTE=”Zarathustra, post: 40413, member: 203″]
    My local MicroCenter has some 6800 XT’s and 6900 XT’s in stock, but you wouldn’t believe what they are asking for them.

    The 6900 XT performs below a 3080, but they are asking more than the cost of a 3080Ti.

    More than likely this is due to them not having the same pull with TSMC and thus getting fewer chips manufactured, but the outcome is that it is difficult to picture someone buying a 6xxx series Radeon compared to a 3xxx series GeForce unless it is for sentimental/fanboy reasons.

    If I were willing to pay the price, I could have a 6800 XT or 6900 XT today, but it just isn’t worth it. If I’m going to pay $1800 I’m going to get the best.
    [/QUOTE]

    My point exactly. I’ve often seen 6900XT’s priced close to $2,500, which makes absolutely no sense. It’s hard enough to justify that card at MSRP.

  8. [QUOTE=”Riccochet, post: 40433, member: 4″]
    I’d buy a 6900XT at MSRP if one existed.
    [/QUOTE]

    If all the cards cost what they were supposed to, I wouldn’t. I’d either go with an RTX 3080 which is cheaper and offers similar performance or an RTX 3080 Ti which is more, but offers better performance. Either kicks its ass when using ray tracing.

  9. Nvidia has been offering more for your money for a while now.

    It’s easy to belittle their drive to innovate as marketing fluff or whatever but reality is they are ahead of AMD and probably will be for quite a while.

    As Dan suggests, at MSRP there is no reason to go AMD.

  10. [QUOTE=”Dan_D, post: 40434, member: 6″]
    If all the cards cost what they were supposed to, I wouldn’t. I’d either go with an RTX 3080 which is cheaper and offers similar performance or an RTX 3080 Ti which is more, but offers better performance. Either kicks its *** when using ray tracing.
    [/QUOTE]
    Agreed – in that world. In the real world I have a 6700XT because even filing out every new egg shuffle for months, being in the EVGA queues, and showing up at microcenter at 4am 4 days / week for 2 weeks straight I couldn’t land a NVidia card. The real NVidia discussion shouldnt be about pretend MSRP, but be around what has been effectively a year long paper launch.

  11. [QUOTE=”Endgame, post: 40437, member: 1041″]
    The real NVidia discussion shouldnt be about pretend MSRP, but be around what has been effectively a year long paper launch.
    [/QUOTE]
    Is it a paper launch if demand drastically exceeds supply, yet it’s obvious that there [I]is[/I] supply because people are actually getting them?

    Markets seem to have found a price where people won’t actually buy up all of the AMD cards, but haven’t seemed to find a similar price for Nvidia cards yet. That points to a difference in demand.

  12. A bit related…..?

    [URL unfurl=”true”]https://www.guru3d.com/news_story/tsmc_to_increase_chip_production_prices_by_10_to_20_percent.html[/URL]

  13. [QUOTE=”Auer, post: 40441, member: 225″]
    A bit related…..?

    [URL unfurl=”true”]https://www.guru3d.com/news_story/tsmc_to_increase_chip_production_prices_by_10_to_20_percent.html[/URL]
    [/QUOTE]
    I don’t think so. I mean, it will have an impact on pricing moving forward, but everyone is using every bit of the capacity they have now, and the cost going up I don’t think will make many back out. The price increase is more I think because TSMC realizes they can and a lot of their contracts for capacity are likely popping up for renewal as new process nodes and increases capacity come online.

    I think AMD’s problems mostly stem from the fact that their allocation is being split 3 ways – CPUs, SOCs, and GPUs. They have a contractual number of SOCs they have to provide out of that, from there CPUs net them the best margin per mm2 (smaller chiplets, can get more per wafer), and those big GPU dies only get some token small amount of whatever is left over.

  14. [QUOTE=”LazyGamer, post: 40439, member: 1367″]
    Is it a paper launch if demand drastically exceeds supply, yet it’s obvious that there [I]is[/I] supply because people are actually getting them?

    Markets seem to have found a price where people won’t actually buy up all of the AMD cards, but haven’t seemed to find a similar price for Nvidia cards yet. That points to a difference in demand.
    [/QUOTE]
    Do you remember launch where there were supposedly less than 1000 cards for North America? It would be one thing if they had launched with 25k cards and ran out due to demand, but they never released enough cards to not make it scalpers paradise.

  15. [QUOTE=”Endgame, post: 40458, member: 1041″]
    Do you remember launch where there were supposedly less than 1000 cards for North America? It would be one thing if they had launched with 25k cards and ran out due to demand, but they never released enough cards to not make it scalpers paradise.
    [/QUOTE]
    But just putting two and two together – the presence of AMD cards for sale while Nvidia cards are more represented on the Steam survey – leads me to believe that the difference in demand eclipsed any difference in availability.

    Beyond that, aren’t AMD cards still preferred by miners that use GPUs?

    It’s clearly not a one-dimensional issue. The surprisingly excessive retail pricing for AMD cards fits the pattern of miners driving up the price, while Nvidia’s cards are more sought-after for gamers.

  16. [QUOTE=”Auer, post: 40436, member: 225″]
    Nvidia has been offering more for your money for a while now.

    It’s easy to belittle their drive to innovate as marketing fluff or whatever but reality is they are ahead of AMD and probably will be for quite a while.

    As Dan suggests, at MSRP there is no reason to go AMD.
    [/QUOTE]

    Well, if everything were at MSRP I agree.

    If I could get a 6900XT at MSRP and everything else is still crazy priced, I might be tempted to strike.

  17. [QUOTE=”LazyGamer, post: 40466, member: 1367″]
    It’s clearly not a one-dimensional issue. The surprisingly excessive retail pricing for AMD cards fits the pattern of miners driving up the price, while Nvidia’s cards are more sought-after for gamers.
    [/QUOTE]

    Maybe but Nvidia prices are also silly as you can see here in my area [URL=’https://tweakers.net/videokaarten/vergelijken/#filter:LYtBCsIwFAWvUt46QooomANEXLhpXAjFhaQf_BKa8BO7Kbm7KXQ1MMOs4HkhKe4Tk6NAvnCcYYr8SCHKRGKZwgSDJPzN2KVL5G_NHnq1BU93bpdWyC1YDoUkw6w49efLxuUdYEZcyUbx1A2PZ3fUWuNVa_0D’]Videokaarten – Producten vergelijken – Tweakers[/URL]

  18. [QUOTE=”Denpepe, post: 40482, member: 284″]
    Maybe but Nvidia prices are also silly as you can see here in my area [URL=’https://tweakers.net/videokaarten/vergelijken/#filter:LYtBCsIwFAWvUt46QooomANEXLhpXAjFhaQf_BKa8BO7Kbm7KXQ1MMOs4HkhKe4Tk6NAvnCcYYr8SCHKRGKZwgSDJPzN2KVL5G_NHnq1BU93bpdWyC1YDoUkw6w49efLxuUdYEZcyUbx1A2PZ3fUWuNVa_0D’]Videokaarten – Producten vergelijken – Tweakers[/URL]
    [/QUOTE]
    Some of these retailers listed appear to have stock – and the prices on the low end seem less extreme than we’re seeing for AMD GPUs here in the states!

  19. Its a complicated time indeed.

    I don’t really understand why AMD is loosing share. They came out with really good cards this gen. I’m still going nv if I can ever get one. That might be the sentiment among consumets

  20. Just saw my first in stock 3080ti, and a 3090. 1899 for a zotac 3080ti and 2399 for a MSI.

    makes prices basically at parity with AMD

  21. [QUOTE=”Stoly, post: 40486, member: 1474″]
    Its a complicated time indeed.

    I don’t really understand why AMD is loosing share. They came out with really good cards this gen. I’m still going nv if I can ever get one. That might be the sentiment among consumets
    [/QUOTE]
    The 6000 series, and Navi in general, are good cards. I agree. I’d have taken one if I could find a reasonably priced one in a heartbeat. Unfortunately, the only opportunity I had was for a 6700 at the same price as a 6900 at MSRP, and that isn’t a great buy.

    I just don’t think AMD is making nearly as many GPUs as nVidia is.

    The fact that you can find stock at Microcenter, but only at extremely high prices – I don’t think that points to “plenty of availability”. I think that fact that the local price is so high points to the fact that they are still selling even at that price. I totally agree, for gaming, they make no sense, at that price. But if they weren’t selling you’d see the price drift down until they do.

    That said, Steam Hardware survey, my own anecdotal observations about both GPU availability and AMD’s operating practicies, and those of many around here all point to the same thing – there aren’t nearly as many AMD cards out there this generation relative to nVidia.

  22. If AMD didn’t have to dedicate so much of their fab contract capacity towards PS5 and Xbox parts they’d likely have just as many GPU’s on the market at Nvidia. M$ and Sony put huge amounts of pressure on AMD to make those parts to get consoles out the door. This is my opinion on what most likely effected AMD’s ability to produce GPU’s.

  23. [QUOTE=”Riccochet, post: 40492, member: 4″]
    If AMD didn’t have to dedicate so much of their fab contract capacity towards PS5 and Xbox parts they’d likely have just as many GPU’s on the market at Nvidia. M$ and Sony put huge amounts of pressure on AMD to make those parts to get consoles out the door. This is my opinion on what most likely effected AMD’s ability to produce GPU’s.
    [/QUOTE]

    Shame that MS had to ship 2 different x-boxes the series S seems to be “abundant” while the Series X is MIA, I wonder what availability would be if they only had one SKU.

  24. I stopped by the local Microcenter earlier today – AMD shelves full, no one buying. Probably two dozen cards available. They did have a few 1050Tis and GT710s in stock.

    They also didn’t have pricing listed on any of them except a water-cooled 6900XT – all of US$2599!

  25. [QUOTE=”LazyGamer, post: 40503, member: 1367″]
    I stopped by the local Microcenter earlier today – AMD shelves full, no one buying. Probably two dozen cards available. They did have a few 1050Tis and GT710s in stock.

    They also didn’t have pricing listed on any of them except a water-cooled 6900XT – all of US$2599!
    [/QUOTE]

    You have to be retarded to pay $2,599 for a Radeon 6900XT of any kind.

  26. [QUOTE=”Dan_D, post: 40505, member: 6″]
    You have to be retarded to pay $2,599 for a Radeon 6900XT of any kind.
    [/QUOTE]
    I’m assuming that this is why it was still on the shelf – and extending the thought on down the line. There were even 6600XTs in stock. I should have asked about pricing, just didn’t want to waste anyone’s time, but I expect that those weren’t priced anywhere near MSRP either.

  27. [QUOTE=”LazyGamer, post: 40503, member: 1367″]
    I stopped by the local Microcenter earlier today – AMD shelves full, no one buying. Probably two dozen cards available. They did have a few 1050Tis and GT710s in stock.

    They also didn’t have pricing listed on any of them except a water-cooled 6900XT – all of US$2599!
    [/QUOTE]
    I’ve been watching the stock at my local microcenter the 6700s seem to be selling fairly well at 850 and under. The hellhound, MECH, and red Devil models come into stock, last a week or two and sell out, based on which ever is cheapest.

    In other words, people are buying, but not scalpers because there is no room for markup, and not miners because RoI is too long. The only cards that seem to always be on stock are the >2000 6900s

  28. [QUOTE=”Dan_D, post: 40505, member: 6″]
    You have to be retarded to pay $2,599 for a Radeon 6900XT of any kind.
    [/QUOTE]

    Yep. I’d buy one at a competitive price, but so would others, and then the shelves would not be full.

    I mean, I’d prefer a 3090 or a 3080ti, but if I could find a 6900xt at a price that reflects the performance it provides, I’d buy it.

    It may not be the top end card on the market, but it is sufficient to be a significant upgrade over my aging Pascal Titan X.

  29. [QUOTE=”Riccochet, post: 40492, member: 4″]
    If AMD didn’t have to dedicate so much of their fab contract capacity towards PS5 and Xbox parts they’d likely have just as many GPU’s on the market at Nvidia.
    [/QUOTE]
    AMD has waaaay too many 7nm products. I don’t know if Zen 2 CPUs are still being made for PC outside of APUs like Cezanne, but Zen 2 is being made for PS5 and 9th-gen Xboxes. Then there’s RDNA2 for both PC GPUs and 9th-gen console GPUs. Then there’s Zen 3. AMD’s piece of the 7nm TSMC pie isn’t large enough for all this. If only @sswipe companies like Apple weren’t there to steal precious TSMC fab space.

  30. [QUOTE=”DrezKill, post: 40635, member: 230″]
    If only @sswipe companies like Apple weren’t there to steal precious TSMC fab space.
    [/QUOTE]
    Apple has long since shifted over to 5nm, and will be dropping even that fairly soon.

    That said, AMD has about 25% of the 7nm production now.

    This is an interesting read

    [URL unfurl=”true”]https://www.tomshardware.com/news/amd-to-become-tsmcs-largest-7nm-customer-in-2020-report[/URL]

  31. [QUOTE=”Endgame, post: 40458, member: 1041″]
    Do you remember launch where there were supposedly less than 1000 cards for North America? It would be one thing if they had launched with 25k cards and ran out due to demand, but they never released enough cards to not make it scalpers paradise.
    [/QUOTE]
    [ATTACH type=”full”]1236[/ATTACH]

  32. Part of my annoyance with this whole GPU situation is this.

    OK, so Newegg has some availability in their Shuffle program. The 3090’s are just crazy ranging from $2500 to over $3000. I’m just not going to do that.

    There are a handful of 3080ti’s which are an option. Still stiff pricing at ~$1900, but by comparison, reasonable.

    The two options are:
    a Gigabyte Aorus 3080ti (with a forced bundle of an x570 motherboard I have no need for for $1899.98; OR
    an Zotac AMP Holo version with no bundle for $1899.99.

    (Didn’t Zotac used to be a budget brand that only sold low end 630’s and such?)

    Either way, if you want to water cool one of these, how do you know if they are a reference design? Is a reference design even a thing anymore with the FE cards having their new crazy designs?

    In the past you could find a watrer block you liked, and buy the specific video card it would fit. Now in this “you overpay and get what you get” GPU market, how the hell do you make sure you can get one that can be watercooled?

    It’s all very frustrating.

  33. [QUOTE=”Zarathustra, post: 40776, member: 203″]
    Part of my annoyance with this whole GPU situation is this.

    OK, so Newegg has some availability in their Shuffle program. The 3090’s are just crazy ranging from $2500 to over $3000. I’m just not going to do that.

    There are a handful of 3080ti’s which are an option. Still stiff pricing at ~$1900, but by comparison, reasonable.

    The two options are:
    a Gigabyte Aorus 3080ti (with a forced bundle of an x570 motherboard I have no need for for $1899.98; OR
    an Zotac AMP Holo version with no bundle for $1899.99.

    (Didn’t Zotac used to be a budget brand that only sold low end 630’s and such?)

    Either way, if you want to water cool one of these, how do you know if they are a reference design? Is a reference design even a thing anymore with the FE cards having their new crazy designs?

    In the past you could find a watrer block you liked, and buy the specific video card it would fit. Now in this “you overpay and get what you get” GPU market, how the hell do you make sure you can get one that can be watercooled?

    It’s all very frustrating.
    [/QUOTE]
    Zotac has been one of the top performing brands for quite some time now, though from what I hear their quality still needs some work.

    Also, for that AORUS card:
    [URL]https://www.ekwb.com/shop/ek-quantum-vector-xtreme-rtx-3080-3090-d-rgb-nickel-plexi[/URL]
    [URL]https://www.ekwb.com/shop/ek-quantum-vector-xtreme-rtx-3080-3090-d-rgb-nickel-acetal[/URL]

  34. I almost skipped work this morning to get the one EVGA FTW at microcenter for 1899. Much like Z, I want to watercool my card, and I also want to use a high quality block (optimus in my case), so just any card doesn’t work for me.

    at the same time, we are a year into this generation and it seems like a waste of money to buy in now when the 4k series will likely crush the 3k series.

  35. [QUOTE=”Endgame, post: 40778, member: 1041″]
    I almost skipped work this morning to get the one EVGA FTW at microcenter for 1899. Much like Z, I want to watercool my card, and I also want to use a high quality block (optimus in my case), so just any card doesn’t work for me.

    at the same time, we are a year into this generation and it seems like a waste of money to buy in now when the 4k series will likely crush the 3k series.
    [/QUOTE]

    Yeah, I am having similar thoughts, which in the end is why I didn’t pull the trigger on on the Newegg shuffle.

    Lately normal GPU generations have been about 2 years long. By that measure we are half way through this one.

    In the past I have always been of th eopinion that if I am going to spend big bucks for a top end GPU, I want it early on in the lifecycle, as you can spread that cost over a longer time persion before it becomes irrelevant.

    Based on that it seems insane to spend 2x MSRP a year into the lifecycle, especially when the rumor mill has it that the next gen is “[URL=’https://www.thefpsreview.com/2021/08/28/nvidia-geforce-rtx-40-series-graphics-cards-expected-to-launch-sooner-than-expected-will-be-built-on-tsmcs-5-nanometer-process/’]expected to launch sooner than expected[/URL]” :p

    That said, every indication is that when it does, it will be just as difficult – or maybe even more so – to get your hands on one.

    I don’t even know what to do anymore, other than maybe starting to burn down mining farms in some form of vigilante justice.

  36. [QUOTE=”Zarathustra, post: 40784, member: 203″]
    I don’t even know what to do anymore, other than maybe starting to burn down mining farms in some form of vigilante justice.
    [/QUOTE]
    Please do it. [I]Please.[/I]

  37. [QUOTE=”DrezKill, post: 40803, member: 230″]
    Please do it. [I]Please.[/I]
    [/QUOTE]

    I would, but I’m not sure I’d be fond of prison life :p

  38. [QUOTE=”Riccochet, post: 40807, member: 4″]
    We can wait for the 4K cards and pay $4k for them.
    [/QUOTE]

    We are past that already [URL=’https://maxict.nl/msi-rtx-3090-ventus-3x-24g-oc-videokaart-nvidia-geforce-rtx-3090-24-gb-gddr6x-p17898119.html?btwview=in&utm_campaign=&utm_medium=cpc&utm_source=tweakers’]MSI RTX 3090 VENTUS 3X 24G OC videokaart NVIDIA kopen? | Max ICT B.V.[/URL]

  39. [QUOTE=”Zarathustra, post: 40804, member: 203″]
    I would, but I’m not sure I’d be fond of prison life :p
    [/QUOTE]
    We’ll bail you out :p 😉 😉

  40. AMDs strategy of pricing inches below NVIDIA doesn’t work. It won’t work in the best of times, it obviously works even less now ( though they probably selling to miners, so in way, yeah it works I guess, but as far as expanding in the gamer market, this idea is no bueno).
    Thier prices need to reflect the fact that they have less trust, less performance, so on in the pc gamer market.
    Either that or deliver such mind blowing performance in one punch that they can price it higher. Otherwise they need to deliver significantly higher value, and if you have a second fiddle part that means a significant price cut… its not about being viewed as ‘cheap’ , only way to expand is to offer value and only 2 ways to offer it, way higher performance or lower pricer .., once you expand and people see the value they can price in trust, and brand and all that… They don’t have any of that with GPUs, they just don’t… Im not saying I like it.

  41. [QUOTE=”Uvilla, post: 40816, member: 397″]
    AMDs strategy of pricing inches below NVIDIA doesn’t work. It won’t work in the best of times, it obviously works even less now ( though they probably selling to miners, so in way, yeah it works I guess, but as far as expanding in the gamer market, this idea is no bueno).
    Thier prices need to reflect the fact that they have less trust, less performance, so on in the pc gamer market.
    Either that or deliver such mind blowing performance in one punch that they can price it higher. Otherwise they need to deliver significantly higher value, and if you have a second fiddle part that means a significant price cut… its not about being viewed as ‘cheap’ , only way to expand is to offer value and only 2 ways to offer it, way higher performance or lower pricer .., once you expand and people see the value they can price in trust, and brand and all that… They don’t have any of that with GPUs, they just don’t… Im not saying I like it.
    [/QUOTE]

    Let’s see how much water that holds with the new Intel gpus coming out. Will they price to gain trust? I doubt it.

  42. [QUOTE=”Uvilla, post: 40816, member: 397″]
    AMDs strategy of pricing inches below NVIDIA doesn’t work. It won’t work in the best of times, it obviously works even less now ( though they probably selling to miners, so in way, yeah it works I guess, but as far as expanding in the gamer market, this idea is no bueno).
    Thier prices need to reflect the fact that they have less trust, less performance, so on in the pc gamer market.
    Either that or deliver such mind blowing performance in one punch that they can price it higher. Otherwise they need to deliver significantly higher value, and if you have a second fiddle part that means a significant price cut… its not about being viewed as ‘cheap’ , only way to expand is to offer value and only 2 ways to offer it, way higher performance or lower pricer .., once you expand and people see the value they can price in trust, and brand and all that… They don’t have any of that with GPUs, they just don’t… Im not saying I like it.
    [/QUOTE]

    If your cards sell out in seconds and you loose market share it’s not the fault of pricing or perception or quality, it’s that you don’t have enough hardware on the market compared to your competitor who faces the same issues.

  43. [QUOTE=”Denpepe, post: 40829, member: 284″]
    If your cards sell out in seconds and you loose market share it’s not the fault of pricing or perception or quality, it’s that you don’t have enough hardware on the market compared to your competitor who faces the same issues.
    [/QUOTE]
    True, i was going by some comments that AMD is available, though at higher than Nvidia prices, which is absurd. Its just a twisted market…
    I guess I’m thinking more in less abnormal times. Perhaps this will be the perfect time for Intel to launch, if their cards suck at mining, it will be even better for them I think.

  44. [QUOTE=”Zarathustra, post: 40784, member: 203″]
    I don’t even know what to do anymore, other than maybe starting to burn down mining farms in some form of vigilante justice.
    [/QUOTE]
    Someone needs to stuxnet the mining farms, lol.

  45. [QUOTE=”Nanobot, post: 40860, member: 73″]
    Someone needs to stuxnet the mining farms, lol.
    [/QUOTE]

    Virus distributed through the blockchain. I love it.

  46. [QUOTE=”Denpepe, post: 40829, member: 284″]
    If your cards sell out in seconds and you loose market share it’s not the fault of pricing or perception or quality, it’s that you don’t have enough hardware on the market compared to your competitor who faces the same issues.
    [/QUOTE]
    Where is AMD losing market share – mining farms? I’m seeing reports of a 1% increase in share:

    [URL]https://www.jonpeddie.com/reports/add-in-board-report/[/URL]

  47. [QUOTE=”Endgame, post: 40869, member: 1041″]
    Where is AMD losing market share – mining farms? I’m seeing reports of a 1% increase in share:

    [URL]https://www.jonpeddie.com/reports/add-in-board-report/[/URL]
    [/QUOTE]
    This is from the JPR report linked in the OP:
    [ATTACH type=”full”]1237[/ATTACH]

  48. [QUOTE=”Armenius, post: 40870, member: 180″]
    This is from the JPR report linked in the OP:
    [ATTACH=full]1237[/ATTACH]
    [/QUOTE]
    Hmm,

    here is an excerpt from the report summary:

    [quote]
    The market shares for the desktop discrete GPU suppliers shifted in the quarter, AMD’s market share increased from last quarter
    [/QUOTE]

    and here is the wccftech article on the report:
    [URL unfurl=”true”]https://wccftech.com/jpr-pc-gpu-market-hits-11-8-billion-nvidia-lost-1-share-to-amd-but-still-owns-80-of-the-gpu-market/[/URL]

  49. [QUOTE=”Armenius, post: 40870, member: 180″]
    This is from the JPR report linked in the OP:
    [/QUOTE]
    [QUOTE=”Endgame, post: 40872, member: 1041″]
    Hmm,

    here is an excerpt from the report summary:
    [/QUOTE]
    Interestingly enough – the chart Armenius links is in the report referenced by Endgame.

    I don’t know how they can have the statement about AMD’s market share, but have that chart also included, which shows a clear drop.

    I think the author of the article looked at the chart in reverse to be honest, and thought the data on the left was the most current. That’s the only thing I can think of that makes sense.

    On the discrete GPU side, NVIDIA lost a single percentage point of share to AMD but still owns a healthy 80% of the entire discrete GPU market

    That said, I trust wccftech about as much as I do my dog to guard a ham sandwich. They referenced JPR data but drew entirely incorrect conclusions from it.

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