Image: Facebook

The company behind the world’s biggest social network no longer wants to be called Facebook. This is according to a report from The Verge, whose sources say that CEO Mark Zuckerberg wants to rebrand the company to better reflect its modern ambitions, which go far beyond social media. Zuckerberg is expected to share Facebook’s new name at the company’s annual Connect conference next week on October 28, or possibly sooner.

From The Verge:

The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. […]

A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. A former employee turned whistleblower, Frances Haugen, recently leaked a trove of damning internal documents to The Wall Street Journal and testified about them before Congress. Antitrust regulators in the US and elsewhere are trying to break the company up, and public trust in how Facebook does business is falling.

The new Facebook company name is said to be a closely guarded secret, but The Verge speculates that it could have something to do with Horizon. This is an unreleased VR game that the company has been working on.

Source: The Verge

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16 Comments

  1. It’s going to be ‘The Internet’. To too many people it already is… well google is… but you get the idea.

  2. If it wasn’t for the fact that our local Dart League has a Facebook Page, I’d be off that cesspool of a platform already. I’m the League Secretary, and need to maintain the page..

  3. [QUOTE=”Space_Ranger, post: 42742, member: 52″]
    If it wasn’t for the fact that our local Dart League has a Facebook Page, I’d be off that cesspool of a platform already. I’m the League Secretary, and need to maintain the page..
    [/QUOTE]
    You poor, poor soul. 🥺

  4. [QUOTE=”Brian_B, post: 42744, member: 96″]
    You poor, poor soul. 🥺
    [/QUOTE]
    I don’t have a soul. Mark Z. sold that a long time ago..

  5. [QUOTE=”Space_Ranger, post: 42745, member: 52″]
    I don’t have a soul. Mark Z. sold that a long time ago..
    [/QUOTE]
    I don’t think he sells all of them, he consumes some to stay alive.

  6. [QUOTE=”Burticus, post: 42749, member: 297″]
    I nominate [URL=’http://ZucksMinions.com’]ZucksMinions.com[/URL]
    [/QUOTE]
    The fact that you haven’t purchased said domain and just redirected it to [URL=’http://facebook.com’]facebook.com[/URL] is a right shame!

  7. [QUOTE=”Grimlakin, post: 42762, member: 215″]
    The fact that you haven’t purchased said domain and just redirected it to [URL=’http://facebook.com’]facebook.com[/URL] is a right shame!
    [/QUOTE]

    I wouldn’t waste a dollar on anything FB related…

  8. [QUOTE=”Space_Ranger, post: 42742, member: 52″]
    If it wasn’t for the fact that our local Dart League has a Facebook Page, I’d be off that cesspool of a platform already. I’m the League Secretary, and need to maintain the page..
    [/QUOTE]
    Try move it to nextdoor or something. Being local and all… Nextdoor might actually make more sense to begin with.

  9. [QUOTE=”Eduardo_Domingot, post: 42791, member: 246″]
    If this works for them I will become more cynical in life.
    [/QUOTE]
    I no longer feel cynicism. It’s one of the perks of becoming comfortably numb.

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