The company behind the world’s biggest social network no longer wants to be called Facebook. This is according to a report from The Verge, whose sources say that CEO Mark Zuckerberg wants to rebrand the company to better reflect its modern ambitions, which go far beyond social media. Zuckerberg is expected to share Facebook’s new name at the company’s annual Connect conference next week on October 28, or possibly sooner.
From The Verge:
The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. […]
A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. A former employee turned whistleblower, Frances Haugen, recently leaked a trove of damning internal documents to The Wall Street Journal and testified about them before Congress. Antitrust regulators in the US and elsewhere are trying to break the company up, and public trust in how Facebook does business is falling.
The new Facebook company name is said to be a closely guarded secret, but The Verge speculates that it could have something to do with Horizon. This is an unreleased VR game that the company has been working on.
Source: The Verge