Image: Amazon

Amazon’s New World launched to great success in September, but interest in the open-world MMO appears to be fading fast. As indicated by numbers spotted by Forbes’ Paul Tassi, New World has gone from over 900,000 players at the beginning of the month to 508,000 last week, a substantial and disappointing decrease. That’s an average of 135,000 players jumping ship every week.

New World’s player count throughout the month:

  • 10-3: 913,000 players
  • 10-10: 726,000 players
  • 10-16: 608,000 players
  • 10-23: 508,000 players

From Tassi:

For most games, a decline like this wouldn’t be a problem, but for an MMO where the entire purpose is to sustain a playerbase over a long period of time, dropping to almost a third of your peak after your first month is somewhat alarming, and shows that something has to be done about player retention.

Tediousness and the lack of a great PvE endgame are two reasons that players might be leaving New World in droves, but another, more scary one might involve a code injection vulnerability that allegedly exists in the game.

From esports site Inven Global:

[…] New World players Josh Strife Hayes and Callum Upton discovered on Friday that the text boxes in the game are HTML, and that the text is not sanitized, which in short means you can run client-side code in any text box in the game. While Amazon has claimed this is not the case, there is overwhelming evidence and examples of players doing this at this point.

Source: Steam Charts (via Forbes)

Don’t Miss Out on More FPS Review Content!

Our weekly newsletter includes a recap of our reviews and a run down of the most popular tech news that we published.

Join the Conversation

32 Comments

  1. Fake news and a nothing burger!

    Do people believe that a new game launch impulse numbers will stay the same for days, weeks, or forever?!

    F2P games e.g. CS: GO, Dota, etc. have lost millions of players (FREE), so it’s expected for New World’s in-game numbers would balance out and a paid 500k concurrent gamers are nothing to look down on to tell its future.

  2. Sounds about right for an MMO, everyone is curious and has a look and players drop fast after finding out it’s not for them, happens to all MMO’s afaik

  3. It’s a very grindy game. Everything is a grind. And you do the same quests over and over, which gets old fast. It also makes it difficult to quest with someone else. The faction quests are random, and there just aren’t a lot of area quests. It’s like you blow through the area quests really quickly, and then have to grind the same faction quests over and over and over and over.

  4. Every MMO since 2005 gets compared to WoW.

    WoW had a rocky release as well. But the devs responded quickly, fixed bugs, threw out new content at a decent clip, and it grew fairly steadily from release. You could see some cyclical growth/regression right before/after major releases, but up until just a few years ago, the trend was generally upward.

    What that means for New World: not much. It’s still too soon to tell if this is just some of the new car smell wearing off, or if it’s just a little dip.

    Not all MMOs need to have steady, let alone meteoric positive growth to do well – it’s just WoW is the inevitable comparison. SWTOR had a really huge release, then nosedived down to something stable, and is still kicking. And there’s the anomaly that is FFXIV, it should have died, and it was resurrected from beyond and today is among the top MMOs some 10 years later. So it’s not like this is the death knell tolling for New World – it really just depends on what Amazon does in response.

    Personally, I don’t think New World is a good MMO, and I’m primarily an MMO player. I think to it will continue to drift down and finally plateau around some stable population of people who dig it (and I’m sure there are some out there — this really should be marketed in the multiplayer Survival genre, like ARK and Conan Exiles)– provided we don’t see major changes and content additions. The only reason I think it was as large as it was at the onset is that it had a lot of initial buzz and we haven’t had a major western MMO release in a really long time and there is some pent up demand.

    MMOs require a steady hand with clear vision and a compassionate, intelligent developer. I don’t think Amazon is either — their treatment of their internal game releases to date makes me think they will cut bait and run, but I think it’s almost as likely that they knee jerk and try to overcompensate with some radical overhauls that kill what those people that do like the game enjoy. It’s not like New World’s release plan has been the most stable, the game has been radically changed several times in the development process; each time getting bent around whatever the vocal minority of the time scream loudest about … and in the end it’s left them with a gutless husk of a project that just ends up chasing buzzwords and doesn’t really have any soul.

  5. What would serve the market well is an assassins creed style MMO. If you think about the game it already has many of the functional aspects of an MMORPG.

    Just tack on some MMO. Instanced spaces for specific missions, the rest is open world. ‘Assassinate 20 guards of boka de peppers butthole city in the year 1823’. You go and kill some guards to progress unlocking the mission to assasinate boka de peppers butthole. Everyone is on the same progression. Raids could be where you assign tasks to members to take out specific areas if they complete it the final fight that has all of you working in a huge melee takes place. They have already broached supernatural challenges so you can have that in there too. (Origins did big time so did Odyssey. And hell even Valhalla) That game world could become a fun MMO. You could have guild meetings in different times with everyone playing different ancestors to go to the meeting and do some fun guild stuff. Different specializations of Assassins as well.

    That’s just me but I think it would be a compelling setting with a blend of modern and ancient and supernatural thrown in with the iziz or whatever the hell the progenitor aliens are called.

    Just another fantasy throwback isn’t going to take hold any more I don’t think. and doing a futuristic MMO is going to be hard to do well. “What do you mean my sniper rifle only has a range of 100 meters that’s BS.”. I mean yea you can conceptualize it for a TTRPG setting but executing on that is going to be a pain in the butt.

    Some people want a vampires bloodlines style MMO. But I don’t know if the market can handle that amount of gore and sexy in a game today especially MMO style.

    Secret worlds tried to do it and I don’t even know wtf happened to that MMO. Wait lets see what google says. Hummm says it’s a Free to play MMO now. maybe I’ll take a look at it…

    anyway MMO’s are hard to make because investors in MMO’s expect to make money like blizzard and activision.

    If World of warcraft released today it would not have the same impact as it did. It would be an ok game but it’s missing too much to even be considered a modern MMO.

  6. [QUOTE=”David_Schroth, post: 43252, member: 1″]
    Or is it that every time that they lose a player it means a 3090 died in the line of duty?
    [/QUOTE]

    I’m pretty sure fears about this have had at least a small impact on player counts.

    I have seen many people question if they should try the game, for fear of destroying their GPU’s.

    Mostly unfair to the game, as it is a hardware issue that only affects a small number of people, but still.

    Goes to show how negative press, even if it is not 100% accurate can have an impact.

  7. [QUOTE=”Zarathustra, post: 43263, member: 203″]
    I’m pretty sure fears about this have had at least a small impact on player counts.

    I have seen many people question if they should try the game, for fear of destroying their GPU’s.

    Mostly unfair to the game, as it is a hardware issue that only affects a small number of people, but still.

    Goes to show how negative press, even if it is not 100% accurate can have an impact.
    [/QUOTE]

    I would have given it a go I think but not if it could kill my GPU when there are no new ones available for a reasonable price, even if I have a RTX 3080 which afaik is not affected.

  8. [QUOTE=”Denpepe, post: 43264, member: 284″]
    I would have given it a go I think but not if it could kill my GPU when there are no new ones available for a reasonable price, even if I have a RTX 3080 which afaik is not affected.
    [/QUOTE]
    it’s really a non-issue for 99.9% of people. And if it was, it’s simple to monitor GPU power usage and adjust it down via afterburner.

  9. [QUOTE=”Riccochet, post: 43265, member: 4″]
    it’s really a non-issue for 99.9% of people. And if it was, it’s simple to monitor GPU power usage and adjust it down via afterburner.
    [/QUOTE]

    Yeah, I mean, it doesn’t hurt to be cautious, but it is really a tiny minority of people who have had this issue on boards with a known incidence rate of solder flaws.

    If I were interested in the title, I’d probably just run it with a frame limit set in the drivers, and maybe crank up fan speed a little and keep an eye on temps.

  10. [QUOTE=”Zarathustra, post: 43267, member: 203″]
    Yeah, I mean, it doesn’t hurt to be cautious, but it is really a tiny minority of people who have had this issue on boards with a known incidence rate of solder flaws.

    If I were interested in the title, I’d probably just run it with a frame limit set in the drivers, and maybe crank up fan speed a little and keep an eye on temps.
    [/QUOTE]

    The sad thing is we are in the minority of knowing how to or even if we should do that. Others I would say the vast majority of others even 3090 owners have no clue.

  11. [QUOTE=”Riccochet, post: 43265, member: 4″]
    it’s really a non-issue for 99.9% of people. And if it was, it’s simple to monitor GPU power usage and adjust it down via afterburner.
    [/QUOTE]

    While that is true, I would prefer that Amazon aknowledges the problem their game can cause and adds a solution to the game so it becomes a non issue for everyone.

  12. [QUOTE=”Denpepe, post: 43274, member: 284″]
    While that is true, I would prefer that Amazon aknowledges the problem their game can cause and adds a solution to the game so it becomes a non issue for everyone.
    [/QUOTE]

    I didn’t follow the case closely, but I thought I had remembered hearing that the did add a frame limiter to the game, to at least prevent runaway frames during low load menu screens.

    To be fair though, New World is just the trigger. No GPU that isn’t already defective will be harmed. That said, to users who struggled and in many cases overpaid in order to to get their GPU and don’t know how long it would take to replace it if they had to, I can see why they might want to be overly cautious.

    It reminds me of back in 2010 when Sid Meier’s Civilization V was launched. Lots of users were blaming the game for killing their older DX9 8800 and 9800 GPU’s. The root cause was Nvidia’s solder issue at the time those were made, but people are for some reason quick to blame software and unwilling to believe there could be a defect hiding in their hardware, when the latter is much much more likely.

  13. [QUOTE=”GunShot, post: 43244, member: 1790″]
    Fake news and a nothing burger!

    Do people believe that a new game launch impulse numbers will stay the same for days, weeks, or forever?!

    F2P games e.g. CS: GO, Dota, etc. have lost millions of players (FREE), so it’s expected for New World’s in-game numbers would balance out and a paid 500k concurrent gamers are nothing to look down on to tell its future.
    [/QUOTE]
    But this is not a free to play title. If you paid for a game, you are expected to stick with it for more than one or two weeks. Half the people dropping out despite having paid for the game is like if half the people walked out the theatre before the end of a movie.

  14. [QUOTE=”MadMummy76, post: 43280, member: 1298″]
    But this is not a free to play title. If you paid for a game, you are expected to stick with it for more than one or two weeks. Half the people dropping out despite having paid for the game is like if half the people walked out the theatre before the end of a movie.
    [/QUOTE]
    Bets on it going free to play in 6 months or less?

  15. [QUOTE=”Grimlakin, post: 43340, member: 215″]
    Bets on it going free to play in 6 months or less?
    [/QUOTE]
    It was supposed to be F2P in the beginning. I “bought” it while it was pre-order F2P, and thus, got the game for free, which was kinda nice they honored that.

    But I’ve played all of about 5 minutes. It sounded cool back when I signed up years ago, but it’s changed a lot since then and it’s no longer my cup of tea.

    That said – yeah, probably will go back to F2P, or limited “free play” weekends, just to try to get player count back up. With lots and lots of Twitch cross-events.

  16. I’m guessing someone in the higher-ups feels they need some more money from this. I literally just saw a TV ad for it on Comedy Central in the middle of some South Park reruns.

  17. [QUOTE=”Peter_Brosdahl, post: 44233, member: 87″]
    I’m guessing someone in the higher-ups feels they need some more money from this. I literally just saw a TV ad for it on Comedy Central in the middle of some South Park reruns.
    [/QUOTE]
    Lol.

    I Guess my take is that if you have to advertise a game, it’s probably not a very good game.

    This industry thrives on word of mouth, and if something is fun or interesting it spreads like wildfire. If it isn’t, it doesn’t.

  18. [QUOTE=”Zarathustra, post: 44238, member: 203″]
    Lol.

    I Guess my take is that if you have to advertise a game, it’s probably not a very good game.

    This industry thrives on word of mouth, and if something is fun or interesting it spreads like wildfire. If it isn’t, it doesn’t.
    [/QUOTE]
    Yep, whoever greenlit that ad was definitely out of touch on the process. Honestly, at first, I thought it was a FOE(Forge of Empires) ad.

  19. [QUOTE=”Zarathustra, post: 44238, member: 203″]
    Lol.

    I Guess my take is that if you have to advertise a game, it’s probably not a very good game.

    This industry thrives on word of mouth, and if something is fun or interesting it spreads like wildfire. If it isn’t, it doesn’t.
    [/QUOTE]
    This isn’t true at all. They advertised the shit out of the Mass Effect games. I’ve seen plenty of adds for Battlefield’s, CoD games, and just about every AAA title ever made. You’d have to go back to the 1990’s for this to not be the norm.

    Regardless, this isn’t necessarily a reason to panic. The fact is, this happens to most MMOs. Everyone’s trying to make a WoW killer but the fact is that for whatever reason, that game’s success was an anomaly. The same thing happened to Star Wars the Old Republic and its still being actively worked on 10 years later. Its worse for games like Black Desert Online and Final Fantasy 41 or whatever it is which had bigger issues on launch. FF41 has had a huge surge in recent months. But games like BDO and many others that have come out are basically dead or did die off.

    Hotly anticipated MMO’s always have high initial attrition rates. Part of the problem is the genre itself, which refuses to evolve but that’s perhaps a better topic for another thread.

  20. [QUOTE=”Dan_D, post: 44258, member: 6″]
    This isn’t true at all. They advertised the **** out of the Mass Effect games. I’ve seen plenty of adds for Battlefield’s, CoD games, and just about every AAA title ever made. You’d have to go back to the 1990’s for this to not be the norm.
    [/QUOTE]

    I’m curious. Where are you seeing these ads?

    I don’t remember ever seeing a gaming ad before, except for those stupid flash games for facebook. (There was one with Arnold Schwarzenegger in it, yelling get to the choppah, but I can’t remember what it was for)

  21. [QUOTE=”Zarathustra, post: 44260, member: 203″]
    I’m curious. Where are you seeing these ads?

    I don’t remember ever seeing a gaming ad before, except for those stupid flash games for facebook. (There was one with Arnold Schwarzenegger in it, yelling get to the choppah, but I can’t remember what it was for)
    [/QUOTE]
    Call off duty gets advertised during NFL games. When I was running software deployments at night, I used to catch game ads on tnt(?) when watching the drone racing league, or the counter strike championships. Going way back to the mid 2000s, I used to see random game ads on TechTV.

  22. [QUOTE=”Zarathustra, post: 44260, member: 203″]
    I’m curious. Where are you seeing these ads?

    I don’t remember ever seeing a gaming ad before, except for those stupid flash games for facebook. (There was one with Arnold Schwarzenegger in it, yelling get to the choppah, but I can’t remember what it was for)
    [/QUOTE]
    Mass Effect 2 ads were all over TV at the time. Regular and cable TV. Mass Effect 3 was advertised during the Superbowl in 2011. These ads were quite common. CoD commercials were also quite common with one of the Call of Duty games even including FPSRussia in the commercial. I barely watch TV. How did you miss all these?

  23. [QUOTE=”Dan_D, post: 44265, member: 6″]
    Mass Effect 2 ads were all over TV at the time. Regular and cable TV. Mass Effect 3 was advertised during the Superbowl in 2011. These ads were quite common. CoD commercials were also quite common with one of the Call of Duty games even including FPSRussia in the commercial. I barely watch TV. How did you miss all these?
    [/QUOTE]

    Well, I’ll admit I don’t watch much TV, and I don’t think I’ve ever watched a Football game, so that might explain it.

    The little TV I watch is not exactly “dude TV”, which mean sit probavbly wouldn’t be targeted for game ads.

  24. [QUOTE=”Zarathustra, post: 44268, member: 203″]
    Well, I’ll admit I don’t watch much TV, and I don’t think I’ve ever watched a Football game, so that might explain it.

    The little TV I watch is not exactly “dude TV”, which mean sit probavbly wouldn’t be targeted for game ads.
    [/QUOTE]
    I don’t watch sports. I simply looked for the trailer for ME3 after hearing an ad for it aired during the Superbowl. I don’t watch sportsball or anything. I mostly watch informative murder porn and little else.

  25. [QUOTE=”Zarathustra, post: 44260, member: 203″]
    I’m curious. Where are you seeing these ads?

    I don’t remember ever seeing a gaming ad before, except for those stupid flash games for facebook. (There was one with Arnold Schwarzenegger in it, yelling get to the choppah, but I can’t remember what it was for)
    [/QUOTE]
    They have been around forever, who could forget such legendary ads like
    [MEDIA=youtube]R8V7TwlYCt0[/MEDIA]

  26. [QUOTE=”Denpepe, post: 44270, member: 284″]
    They have been around forever, who could forget such legendary ads like
    [MEDIA=youtube]R8V7TwlYCt0[/MEDIA]
    [/QUOTE]
    I was a fan of the old Diablo ii commercials, like this one.
    [MEDIA=youtube]ZzBp9ECiodc[/MEDIA]

    I used to see them back in college watching DS9 reruns at like 2am.

    The best were the old 3dfx commercials though:

    [MEDIA=youtube]1NWUqIhB04I[/MEDIA]

  27. [QUOTE=”Zarathustra, post: 44268, member: 203″]
    Well, I’ll admit I don’t watch much TV, and I don’t think I’ve ever watched a Football game, so that might explain it.

    The little TV I watch is not exactly “dude TV”, which mean sit probavbly wouldn’t be targeted for game ads.
    [/QUOTE]
    So, if you don’t watch much TV, and the TV you do watch isn’t likely to have game ads (uhh, lifetime drama / romcoms or something?), why would you be surprised if you haven’t seen an ad?

  28. [QUOTE=”Endgame, post: 44272, member: 1041″]
    So, if you don’t watch much TV, and the TV you do watch isn’t likely to have game ads (uhh, lifetime drama / romcoms or something?), why would you be surprised if you haven’t seen an ad?
    [/QUOTE]
    Or come to the conclusion that game ads only exist for shitty games based on the fact your watching Oxygen and the Hallmark channel and haven’t seen an ad for a AAA game on such a channel?

    I’ve seen TV ads for games since the 1980’s. It wasn’t until the mid to late 1990’s that we saw ads for PC games, but none the less games and ads have gone together almost since the beginning. I think there are even ads for game systems like the Atari 2600 which could go back to the late 1970’s.

  29. Hmm, ads.

    I kinda remember those, but I don’t think I’ve seen one in a few years.

    Thank god for streaming services without ads, and before that for DVRs with skip.

    The only time I ever sit through or pay attention to commercials are for the Superbowl.

  30. [QUOTE=”Brian_B, post: 44283, member: 96″]
    Hmm, ads.

    I kinda remember those, but I don’t think I’ve seen one in a few years.

    Thank god for streaming services without ads, and before that for DVRs with skip.

    The only time I ever sit through or pay attention to commercials are for the Superbowl.
    [/QUOTE]
    Honestly, 2/3 of the reason to watch the super bowl most years is the ads. 1/4 is the super bowl party food, and the remainder is the game.

  31. [QUOTE=”Endgame, post: 44271, member: 1041″]
    I was a fan of the old Diablo ii commercials, like this one.
    [MEDIA=youtube]ZzBp9ECiodc[/MEDIA]

    I used to see them back in college watching DS9 reruns at like 2am.

    The best were the old 3dfx commercials though:

    [MEDIA=youtube]1NWUqIhB04I[/MEDIA]
    [/QUOTE]
    Those 3Dfx ones are fun. Just one more for old times sake
    [MEDIA=youtube]Z1AJQTzNobU[/MEDIA]

Leave a comment