Netflix Wants to Combat Password Sharing with $2.99 “Sub Account” Plans

Image: Netflix

Are you an overly generous Netflix subscriber who has a habit of sharing your password to people outside of your household, such as a favorite uncle or long-distance girlfriend?

If so, don’t be shocked if you receive a bigger bill in the future, as Netflix has launched a new test for select regions that will seemingly prompt subscribers who have been caught sharing their passwords to add sub accounts for people they don’t live with for $2.99.

The new “features,” as explained by Netflix:

  • Add an Extra Member: Members on our Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with – each with their own profile, personalized recommendations, login and password – at a lower price: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru
  • Transfer Profile to a New Account: Members on our Basic, Standard, and Premium plans can enable people who share their account to transfer profile information either to a new account or an Extra Member sub account – keeping the viewing history, My List, and personalized recommendations.

There’s no indication of how far Netflix plans to take this idea, but the streamer is definitely doubling down on its efforts to prevent password sharing, having already tested a new on-screen notification earlier this month that asks non-account holders to stop being freeloaders and get their own subscription.

Paying to Share Netflix Outside Your Household (Netflix)

  • We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members.
  • So for the last year we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more. And over the next few weeks, we’ll launch and test two new features for our members in Chile, Costa Rica, and Peru.
  • We recognize that people have many entertainment choices, so we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films. We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.

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