Enad Global 7 (EG7) has shared a press release revealing that it has opted to discontinue the development of Daybreak Games’ Marvel MMORPG following a “re-evaluation of the development risk profile, size of investment, and the long-term product portfolio strategy” for the group. EG7 had initially agreed to invest more than SEK 500 million for Daybreak’s superhero project over the next three years, but the company is now changing gears and diverting its resources to smaller projects and “major upgrades” for existing titles that include The Lord of the Rings Online and DC Universe Online. Many have been prompted to speculate whether the heavily publicized failure of Square Enix’s Marvel’s Avengers had anything to do with the decision. The Marvel brand may be a modern-day juggernaut, but Crystal Dynamics’ project revealed that it isn’t necessarily a fool-proof money maker.
EG7 is a group of companies within the gaming industry that develops, markets, publishes and distributes PC, console and mobile games to the global gaming market. The company employs 470+ game developers and develops its own original IPs, as well as acts as consultants to other publishers around the world through its game development divisions Daybreak Games, Piranha Games, Toadman Studios, Big Blue Bubble and Antimatter Games. In addition, the group’s marketing department Petrol has contributed to the release of 1,500+ titles, of which many are world famous brands such as Call of Duty, Destiny, Dark Souls and Rage. The group’s publishing and distribution departments Innova and Sold Out hold expertise in both physical and digital publishing. EG7 is headquartered in Stockholm with approximately 880 employees in 16 offices worldwide.