Image: Krafton

Krafton has shared a press release regarding ANA, the company’s new virtual human that was developed using artificial intelligence and Unreal Engine’s 3D-based hyper-realism technology, advancements that have enabled the creation of a character that some say is barely indistinguishable from reality. Images shared by the PUBG owner can confirm ANA’s hyper-realistic appearance, one that blurs the lines between a digital character and a real human thanks to intricate details that include baby hairs and fluff on her skin, including realistic movement fueled by face-rigging technology. Krafton says that ANA can even act and sing just like a real human thanks to advanced voice synthesis and other deep learning technologies, talents that could enable her to compete closely with real-life influencers and other entertainment figures. More about ANA will be revealed later this year through images, videos, and her “unique story arc.”

“ANA is a hyper-realistic virtual human created by KRAFTON’s unparalleled technology. We expect her to attract the interest and popularity of Gen Z around the world,” said Josh Seokjin Shin, Head of the Creative Center of KRAFTON. “ANA will release an original music track and expand her scope of activity as an influencer into various areas across entertainment and esports,” he added.

Image: Krafton

KRAFTON has worked internally to create a virtual human that can be accepted and approved by audiences across the world. ANA was developed through the hyperrealism production technology of Unreal Engine and ANA proudly displays a hyper-realistic appearance, blurring the lines between a digital character and a real human. With human-like features, such as the baby hairs and fluff on her skin, ANA truly looks unlike any other virtual human that currently exists through other technologies. The highly-advanced face rigging technology delicately expresses the movement of the pupil, fine facial muscles and wrinkles, and enables the natural joint movement across the entire body. Additionally, deep learning technologies, such as advanced voice synthesis, help create an artificial intelligent voice for ANA so she can act and sing just like a real human.

Source: Krafton

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14 comments

  1. But, MS always acquires studios with the very bare minimum of talent, for billions, but it continues to fail to acquire talented devs that could hugely change all its titles' character creation features, etc. for its titles.

    MS is that rich kid on the court, but can't hoop for sniz, but he buys his so-called friends so they can pick him to play with them. 😏
  2. But, MS always acquires studios with the very bare minimum of talent, for billions, but it continues to fail to acquire talented devs that could hugely change all its titles' character creation features, etc. for its titles.

    MS is that rich kid on the court, but can't hoop for sniz, but he buys his so-called friends so they can pick him to play with them. 😏
    Yea clearly they got to be a 2.22 trillion dollar company by not being able to execute. ;)
  3. Yea clearly they got to be a 2.22 trillion dollar company by not being able to execute. ;)
    Sometimes there's no accounting for taste:

    My proof: Apple is worth more than Microsoft.
  4. Yea clearly they got to be a 2.22 trillion dollar company by not being able to execute. ;)

    Yeah, I'm sure that those "trillions" earned came from MS's gaming segment that only contributes to ~7% towards all MS entire earnings, though. 😏
  5. Sometimes there's no accounting for taste:

    My proof: Apple is worth more than Microsoft.
    True. But the difference between the two is that Apple's products are highly-favored, ALL THE TIME, by kids up to the elderly around the globe, but MS products, etc., well, most consumers feel like they have very limited options and tolerate MS because the other guy is just much worst by comparison or no proper option at all.

    I don't think I've ever witnessed any consumers waiting outside store doors for days for a new MS product launch.

    If Apple earnings ever drop, it won't be due to consumer-reduced interests.
  6. But they want to make it from everything else too.

    Well, for that to happen, all of MS's current soft performance segments - mobile, MS store, gaming, etc., MS needs to clean house from its executives (including all senior VPs, department leads to QA & QC and contracted/temp hires) ASAP.
  7. Yea clearly they got to be a 2.22 trillion dollar company by not being able to execute. ;)
    Success is not proof of competence. I mean in the era of highly successful crowdfunding scams and nft rugpulls this should be obvious to anyone by now.
  8. I don't think I've ever witnessed any consumers waiting outside store doors for days for a new MS product launch
    Maybe not waiting outside for days (preorders you know), but it took me around 1.5 years to finally find a series X console after they launhced it, think that counts somewhat as highly desirable.
  9. Yeah, I'm sure that those "trillions" earned came from MS's gaming segment that only contributes to ~7% towards all MS entire earnings, though. 😏
    Just one other point here. 7 percent of two trillion is still like. 140 billion dollars. Geezus... someone tell me I got my math wrong.
  10. Not sure which figure is off - 7% or 2T revenue.. but MS gaming revenue is closer to 12-15B (here's another source with an interesting bar graph) than 140B. Still a big number.

    The interersting part of the second link, if ActiBliz is able to keep roughly the same marketshare following the acquisition, it will catapult Microsoft ahead of Apple and Sony in terms of gaming revenue. Still no where near 140B, but definitely a strong #2.
  11. Just one other point here. 7 percent of two trillion is still like. 140 billion dollars. Geezus... someone tell me I got my math wrong.



    Not sure which figure is off - 7% or 2T revenue

    Uhmmm.... I'll just drop this right here! 🀣

    Overall, Microsoft's revenues for the third quarter came in at $49.4 billion -- up 18% year-on-year, and a reminder that Xbox only accounts for a small portion of the company's overall business ***(just 7.5% during this quarter).***

    https://www.gamesindustry.biz/artic...4bn-in-xboxs-best-non-holiday-quarter-to-date

    **Mic-Drop**
  12. Revenue tells nothing about how well the business is run, just how large it is. If they acquire companies left right and center of course their revenue increases.

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