Xbox has secured a Daytime Emmy for its work on Power On: The Story of Xbox, a six-part documentary series that debuted on YouTube last year to trace the 20-year history of Microsoft’s now-ubiquitous gaming brand, which originated with the first-generation Xbox console in 2001. Microsoft’s win was confirmed by the official Daytime Emmys Twitter account yesterday, which tweeted last night about how Power On: The Story of Xbox won the award for Outstanding Single Camera Editing, an honor that’s reserved for excellent camera work. Power On: The Story of Xbox comprises six lengthy chapters and can be watched for free on a number of services, including YouTube, The Roku Channel, and IMDbTV. One of the more notable episodes is “The Red Ring of Death,” a chapter relating to major hardware failures in the Xbox 360 that prompted Microsoft to extend the warranties for earlier generations of the console.
- CHAPTER 1: THE RENEGADES – A small team of upstarts sets out to convince Microsoft that it’s time to enter the console business.
- CHAPTER 2: THE VALENTINE’S DAY MASSACRE – The battle to own the living room is on–but not without significant cost and risk.
- CHAPTER 3: AND IT DIDN’T TURN ON – Public doubt intensifies as issues threaten to spoil the 2001 launch for Xbox.
- CHAPTER 4: COOL, NOW WHAT? – A console is only as good as its games, and Xbox needs a gamechanger to survive. Enter Halo.
- CHAPTER 5: THE RED RING OF DEATH – The demand for Xbox 360 is at fever pitch, but a critical malfunction threatens its success.
- CHAPTER 6: TV OR NOT TV – Xbox loses its way. Can a former intern get the team back on track?
“The project began almost three years ago with a simple question: is there a compelling story behind the history of Xbox?” asked head of programming for Xbox, Tina Summerford, during the 20th-anniversary stream last year.
“The answer, it turns out, was yes, absolutely. So we partnered with an Emmy award-winning documentary film team to really dig in and help bring the story to life.
“At its core it’s a story about how Xbox started as a passion project from a small group of gamers within Microsoft and grew to become a source of joy for Xbox players around the world.”