Some of NVIDIA and AMD’s graphics cards are outrageously overpriced, according to a new analysis that purports to show what the GeForce RTX 30 Series and Radeon RX 6000 Series would cost if enthusiasts lived in a fairer world. Among the worst-priced items shared in’s “fair price” charts are NVIDIA and AMD’s flagship graphics cards, the GeForce RTX 3090 Ti and Radeon RX 6950 XT, which the publication believes should carry MSRPs of no more than $814 (-$1,185) and $735 (-$364), respectively. A decent amount of graphics cards on the current market have been deemed to be appropriately priced, however, such as the GeForce RTX 3060 Ti at $399 (109% perf./list) and the Radeon RX 6800 XT for $649 (99% perf./list). Performance/price is normalized to NVIDIA’s GeForce RTX 3070, while performance values of the Radeon RX 6400 and Radeon RX 6500 XT are “pure billing variables and refer to the FullHD distance to the Radeon RX 6600,” explained.

NVIDIA GeForce RTX 30 Series

List Price4K Performance IndexPerf./ListFair Price
GeForce RTX 3090 Ti$1999408%41%$814
GeForce RTX 3090$1499376%50%$750
GeForce RTX 3080 Ti$1199366%61%$731
GeForce RTX 3080 12GB?~344%$687
GeForce RTX 3080 10GB$699330%94%$659
GeForce RTX 3070 Ti$599271%90%$541
GeForce RTX 3070$499250%100%$499
GeForce RTX 3060 Ti$399217%109%$433
GeForce RTX 3060$329165%100%$329
GeForce RTX 3050$249~114%91%$228

AMD Radeon RX 6000 Series

List Price4K Performance IndexPerf./ListFair Price
Radeon RX 6950 XT$1099368%67%$735
Radeon RX 6900 XT$999348%70%$695
Radeon RX 6800 XT$649322%99%$643
Radeon RX 6800$579278%96%$555
Radeon RX 6750 XT$549234%85%$467
Radeon RX 6700 XT$479221%92%$441
Radeon RX 6650 XT$399167%84%$333
Radeon RX 6600 XT$379159%84%$317
Radeon RX 6600$329~134%81%$267
Radeon RX 6500 XT$199(~71%)71%$140
Radeon RX 6400$159(~54%)67%$107

The GeForce RTX 3080 10GB is still very close, the GeForce RTX 3050 and 3070 Ti are not wrong either – the rest of the portfolio is far off the mark in this respect. On the AMD side, the Radeon RX 6800 & 6800 XT come very close to the performance/list price ratio of the GeForce RTX 3070, and the Radeon RX 6700 XT is also quite reasonable. The remaining AMD cards are significantly further away, but not nearly as blatant as some nVidia top models. One can then argue about the selection of the individual graphics cards for the “core portfolio”, but Radeon RX 6700 XT, 6800 & 6800 XT including GeForce RTX 3060 Ti, 3070 & 3080-10GB not only result in a coherent price and performance area , but are also among the earliest announced cards of this generation.


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  1. Thanks... while your at it can you get this cocain sniffing unicorn out of my back yard. It's upsetting the crack smoking flying monkeys that prefer a unicorn free zone.

    The premise is so valid it breaks my heart. It's like when your 6 year old asks if Santa is real. The innocence in that article is impressive.

    There is no such thing as "fair" pricing -- there are only two prices in a capitalistic economy: what it actually costs, and what we can get you to pay.

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