Having already conquered toy store shelves, Funko is now setting its sights on another lucrative business model.
During the final day of San Diego Comic-Con, the “leading pop culture and lifestyle brand” revealed its plan to enter the multi-billion dollar video game market with a new game. More details regarding this title are to come, but a press release can confirm that it will be developed in collaboration with 10:10 Games, a new studio led by “legendary video game developer, and 5-time BAFTA award winner Jon Burton.”
The game has also been confirmed to be a AAA “action platformer” that will see release on current- and next-gen consoles, as well as PC. It will be rated “T” for teen.
“Creating iconic products that emotionally connect fans to their favorite fandoms is critical to each product portfolio decision,” said Andrew Perlmutter, CEO of Funko. “By partnering with 10:10 Games and utilizing the best creators in the business, we will have the talent to deliver games that reflect Funko’s unique look and feel across its lines and varied products.”
“Funko is an iconic brand that truly understands the ingredients it takes to develop a world class video game,” said Arthur Parsons, Design Director for 10:10 Games. “10:10 Games is thrilled to bring to life a new experience for their fans and video gamers alike.”
Funko needs little introduction to toy collectors. The company is best known for its Funko Pops figures, which comprise miniature, big-headed replicas of popular characters.
The latest collection consists of various characters from Marvel Studios’ latest release, Thor: Love and Thunder. They include Thor, Mighty Thor, Valkyrie, Miek-Thor, and Korg, all of which cost $12. A “glow” version of Mighty Thor is also available for $15.