DC Films to Copy Marvel Studios’ 10-Year Plan

Image: DC Films

DC Films is considered a mess right now, but it’s going to try to salvage itself by emulating its biggest and far more successful competitor.

Per Warner Bros. Discovery CEO David Zaslav, who took to the stage yesterday as part of his company’s quarterly financials report, DC has initiated a “reset” and will follow Marvel Studios’ 10-year-plan in a renewed attempt to get its own movies and film brand back on track. Zaslav went so far as to name-drop Disney and Marvel Studios’ biggest executives, admitting that they have managed to do things “very effectively.”

“We have done a reset,” Zaslav confirmed. “We’ve restructured the business where we’re going to focus, where there will be a team with a 10-year plan focusing just on DC. It’s very similar to the structure that Alan Horn and Bob Iger put together very effectively with Kevin Feige at Disney.”

Zaslav goes on to say that he hopes to “build a long-term, much stronger sustainable growth business out of DC,” explaining that the company is now focusing on quality over quantity.

“We’re not going to release any film before it’s ready,” he said. “We’re not going to release a film to make a quarter, we’re not going to release a film — the focus is going to be ‘how do we make each of these films, in general, as good as possible?’”

Zaslv was prompted to address investors following the recent news of Batgirl’s cancellation, which drew a lot of questions about the future of DC films. Batgirl being shelved was a huge surprise, as the movie had already been shot and reportedly cost around $100 million.

DC’s upcoming films include Shazam! Fury of the Gods, Aquaman and the Lost Kingdom, and The Flash, all of which Zaslav have described as “terrific” and will be released in theaters as planned. The fate of the latter has been somewhat unclear, as its star, Ezra Miller, has been getting into lots of trouble, including getting arrested for disorderly conduct and harassment.

Source: Warner Bros. Discovery (via IGN)

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