Embracer Announces Multiple Acquisitions, including IP Rights to The Lord of the Rings and The Hobbit

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Image: Embracer Group

Embracer’s stable continues to get bigger and bigger.

Per a series of new press releases shared on its website, Embracer has (or plans to) acquire a handful of new developers and companies, including Tripwire Interactive (Killing Floor, Maneater), Tuxedo Labs (Teardown) and Limited Run Games, a “global leading collector-focused publisher of physical video games.”

Embracer will also soon own the IP rights for The Lord of the Rings and The Hobbit franchises, having entered into an agreement to acquire Middle-earth Enterprises, the outfit that owns “a vast intellectual property catalogue and worldwide rights to motion pictures, video games, board games, merchandising, theme parks, and stage productions relating to the iconic fantasy literary works” by J.R.R. Tolkien.

This seems to be about everything:

“I am truly excited to have The Lord of the Rings and The Hobbit, one of the world’s most epic fantasy franchises join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO of Embracer Group. “I am thrilled to see what lies in the future for this IP with Freemode and Asmodee as a start within the group. Going forward, we also look forward to collaborating with both existing and new external licensees of our increasingly stronger IP portfolio.”

“We at the Zaentz Company have had the honor over the past half century of stewarding the Tolkien rights so that Lord of the Rings and Hobbit fans worldwide could enjoy award winning epic films, challenging video games, first rate theatre and merchandise of every variety,” added Marty Glick, COO of The Saul Zaentz Company. “We could not be more thrilled that it is Embracer now taking up the responsibility and we are confident their group will take it to new heights and dimensions while maintaining homage to the spirit of these great literary works.”

Embracer Group has also created a new (11th) operating group called Freemode. One of its goals is to “expand its operating activities in the retro, classic, and heritage gaming category, as well as investing in iconic gaming and entertainment properties.”

Source: Embracer Group

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Tsing Mui
Tsing has been writing the news for over 5 years, first at [H]ard|OCP and now at The FPS Review. He has a background in journalism and makes sure to give his readers the relevant context to why each news post matters.

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