Ubisoft will be shifting to a $70 price point for AAA games, according to Ubisoft CEO Yves Guillemot, who was recently interviewed by Axios regarding a range of topics in Paris last week.
The first big AAA game that will cost $70 at launch is Skull & Bones, Ubisoft Singapore’s new piracy and naval warfare title. It is set for release on November 8, 2022, for Xbox Series X|S, PlayStation 5, Stadia, as well as Windows PC through the Ubisoft Store and the Epic Games Store.
From an Axios report:
The potential rise in Ubisoft game prices. November’s Skull & Bones is its first title selling at $70 for new-gen consoles, a price other publishers have begun using in recent years and that Ubisoft hadn’t previously committed to long term. “Some of the games will come at the same price as the competition. The big AAA games will come at $70,” he said.
Amazon and other retailers have already updated its Skull & Bones listings with Ubisoft’s new premium pricing, with both PlayStation 5 and Xbox Series X|S versions of the pirate game available to pre-order for $69.99. The PC version of the game is listed for $59.99 on the Ubisoft Store and Epic Games Store.