Yesterday it was announced that EVGA had cut its ties with the GPU manufacturer and today NVIDIA has responded to PC Gamer with its own statement. NVIDIA has played it safe with a diplomatic approach by keeping the statement short while avoiding any mention of the contentious details revealed yesterday.
“We’ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products,” said an Nvidia representative. “We wish Andrew [Han] and our friends at EVGA all the best.”
Multiple sources have painted a picture of a dysfunctional relationship between the two. Jon Peddie Research has said that EVGA has had an increasing amount of frustrations in working with NVIDIA. It was felt that instead of being an add-in-board partner that EVGA was being treated simply as a customer and not involved in any form of engagement for new products. It was also expressed that EVGA had felt NVIDIA undercut its cards with its own Founders Editions.
According to Jon Peddie Research, “the relationship between EVGA and Nvidia changed from what EVGA considered a true partnership to [a] customer-seller arrangement whereby EVGA was no longer consulted on new product announcements and briefings, not featured at events, and not informed of price changes.”
Even though NVIDIA has responded this is likely not the end of the story as it is still unknown exactly how EVGA plans to restructure itself. This news also comes as NVIDIA is expected to officially reveal its GeForce RTX 40-series graphics cards next week. At a time when most AIB partners would normally do their own graphics cards reveals one will now be noticeably absent.
Source: PC Gamer